Week 9 - Creative Product and Process

Creative Product

is any output or offering - whether tangible or analog - that transcends basic function

Differ

It must be drastically unique from predecessors

Deliver

It must be fundamentally useful and improve expriences

Delight

It must forge an emotional connection

Differ

• Creative products make complex tasks fundamentally simpler

• the create leap isn’t just about adding features; it is about reducing friction.

Deliver

• a creative product upgrades the human experiences

• it must be useful - making people more productive, organizations more effective, or society more aware
  ex. (waze and google maps - simplifies the chaotic, complex traffic networks of major cities.)

Delight

• True creative products evoke joy and enable personla expression

• the eye popping pivot (Exmaple ipod with multiple colors)

Inspiration

• finding the objective that will act as your compass

• guiding the critical decisions through the entire development journey

Ideation

• generating the raw material of innovation

2 types of Ideation:

The Systematic Approach

Structured multi-step technique and rigorous sub-routines to logically map out possibilities

2 types of Ideation:

The Untructured Approach

Random, crazy, and out-of-bounds approaches designed to intentionally break existing paradigms

Incubation

• is where the analytical mind takes over from the generative mind, forging a cohesive concept out of scattered possibilities

• Filtering Tunnel

  • Filter 1 - Evaluate & Screen

  • Filter 2 - Combine Elements

  • Filter 3 - Build Prototype & Seek Feedback

Implementation

• transforming the incubated concept into reality

• the final stage of the creative process where the product finally come to fruition. It requires shitfting from thinking to doing.

Steps in Implementation:

Adjusting & Finalizing

Polishing the prototype based on real-world constraints.

Steps in Implementation:

Concrete Execution

Taking the physical, operational steps required to build the offering

Steps in Implementation:

The Lunch

Realeasing the product to achieve the desired goals and outcomes

Deliver

Ensure Usefulness

Delight

Generate Happiness

Differ

Creates the Upgrade

Needed for having a creative product

Differ,

The Enginer of Creation

Inspiration, Ideation, Incubation, and Implementation