Andrew Heywood - Politics Fifth Edition - Chapter 12: Media and Politics

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Vocabulary terms and theories regarding the relationship between the media and politics based on Andrew Heywood's Politics (Fifth Edition).

Last updated 5:17 PM on 5/18/26
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18 Terms

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Pluralist theory

An ideological marketplace in which a wide range of political views are debated, no single group controls the media, and the public has access to various perspectives.

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Dominant-ideology theory

A theory viewing media as a politically conservative force aligned with economic and social elites, supporting the existing power structure and discouraging social change.

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Elite-values theory

The view that media's political bias reflects the values of the professionals running it (editors, journalists, broadcasters) rather than the owners.

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Market theory

The idea that the media reflects rather than shapes the views of the public by delivering what they ask for, prioritized by ratings and sales.

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Free press

A press free of censorship and government interference, considered a key feature of democratic governance.

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Civic forum

A key democratic role of the media providing a space in which meaningful and serious political debate can take place.

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Watchdog role

The media's role in overseeing the government and big public/private institutions to ensure public accountability.

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Culture of contempt

A media-driven negative attitude and culture of hatred and disrespect towards politicians.

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24/7 government

A consequence of the 24/7 news cycle that results in less time for policy analysis and leads to rushed, imperfect decisions.

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E-democracy

The use of computer-based technologies, such as online voting and petitions, to deepen and enhance citizen engagement in democratic processes.

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E-voting

Online voting in elections or referendums using computer-based technologies.

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Blogs

Essentially personal websites used as a means for citizens to access political information, news, and comments.

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Arab Spring (2011)

A specific example of the use of mobile/smartphones and social media to organize popular protests and demonstrations.

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E-campaigning

The use of computer-based technologies to publicize, organize, and lobby for the election of candidates for political office.

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Podcasts

Short interviews conducted with candidates before their elections as part of their political marketing.

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Propaganda Machine

Media serving as a powerful tool for intentionally spreading misleading information to influence public opinion and promote specific agendas.

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Spin

The presentation of information so as to elicit the desired response, often by being 'economical with the truth'.

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Economical with the truth

The practice of providing an incomplete truth to suit the interest of politicians or political candidates.