Chapter 9 - Beginning and Editing Your Speech

primacy effect

An audience is more likely to pay attention to and recall what speakers present at the beginning of a speech than what they present in the speech body.

Recency effect

An audience is more likely to remember what speakers present at the end of a speech than what they present in the speech body.

introduction

The beginning of a speech, including an attention getter, a statement of the thesis and purpose, a reference to the speaker’s credibility, and a preview of the main points.

attention getter

The first element of an introduction, designed mainly to create interest in a speech.

preview of main points

The final element of the introduction, in which the main points to be presented in the body of the speech are mentioned.

conclusion

The end of a speech, in which the speaker reviews the main points, reinforces the purpose, and provides closure.

review of main points

The portion of the conclusion of a speech in which the main points presented in the body of the speech are briefly mentioned again

memorable message

A sentence or group of sentences included in the conclusion of a speech, designed to make the speaker’s thesis unforgettable