promotion strategies

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Last updated 3:46 AM on 5/26/26
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7 Terms

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Product promotion

Promotion used to stimulate demand for a product or service, or consumption of a group of products

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Institutional promotion

Used to create a certain company image

3
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Primary product promotion

aims to stimulate demand for an entire class of goods or services

4
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Secondary product promotion

Used to stimulate demand for a specific brand or product

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Public service

Giving back to the community like doing community services or public service announcements

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Public relations

Makes sure consumers and community interest and ethics align with the businesses practice and create a good public image

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Patronage

Promotes the business and not the product it sells