BUS 450: Cross-channel integration

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Last updated 9:05 AM on 5/27/26
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4 Terms

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The 3C Framework

  1. Community

  2. Commerce

  3. Content

2
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Community

  • How a retailer builds meaningful brand-customer relationships

    • Loyalty programs

    • In-store/online events

    • Community forums & outreach

3
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Commerce

  • How customers buy products

    • Shopping channels (in-store, online, app)

    • In-store & online purchase & post-purchase experience

    • Shipping & delivery

4
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Content

  • How a retailer communicates

    • Product/brand information

    • Media formats (blogs, emails,texts, social media, FAQ support pages)

    • Product recommendations & customer reviews