BUSMHR 2000 GLOBAL LAB FINAL

What is the main focus of megamarketing?

Overcoming barriers to market entry

Which of the following is NOT one of the four traditional Ps of marketing?

Public relations

What does megamarketing add to the traditional marketing mix?

Power and public relations

Which company used megamarketing strategies to enter the Indian market?

Pepsi-Cola

Why did Pepsi succeed in entering the Indian market?

By forming a joint venture with local partners

What was Citicorp's strategy to enter Maryland's banking market?

Offering 1,000 jobs and cash for property

What type of markets are characterized by high barriers to entry?

Blocked markets

According to Kotler

who can block market entry besides competitors?, Governments and unions

What does Kotler describe as a "gatekeeper" in megamarketing?

An entity controlling access to a market

What issue did Motorola face when trying to sell its products in Japan?

High tariffs and distribution challenges

How did Japanese companies bypass India's ban on luxury electronics imports?

By forming local partnerships

What strategy does Kotler suggest companies use in blocked markets?

Offering significant concessions

What does Kotler define as the key skill needed for megamarketing?

Political and public relations skills

Which of the following is a "push" strategy in megamarketing?

Power

Which example did Kotler use to illustrate megamarketing in Japan?

Freshtaste

What issue did Freshtaste face in Japan when introducing its sterilized milk equipment?

Opposition from dairy farmers

What is one way companies can enter blocked markets according to Kotler?

Build coalitions with local influencers

What kind of power did Kotler describe as the ability to offer rewards for cooperation?

Reward power

What did Japanese companies use to influence the Indian government regarding luxury electronics imports?

Lobbying

According to Kotler how should megamarketers approach environmental forces?

Change them through lobbying and negotiation

What is one risk of using negative inducements according to Kotler?

Creating hostility and resentment

In megamarketing what are the two additional marketing tools beyond the four Ps?

Power and public relations

What type of power involves offering expertise in exchange for cooperation?

Expert power

What challenge did Citicorp face when entering Maryland?

Out-of-state banking restrictions

What did Pepsi promise to help India export to gain market entry?

Agro-based products

What kind of power did Kotler describe as a "pull" strategy?

Public relations

Which market entry method did Kotler describe as "easy but less profitable"?

Offering many concessions

What is one key implication of megamarketing?

It requires coordinated political and public relations efforts

How did Freshtaste approach its megamarketing challenge in Japan?

Developing a segmentation campaign.

According to Kotler what must megamarketers do to succeed in blocked markets?

Identify and influence gatekeepers

What year was the Doing Business Report first published?

2003

What is the primary purpose of the Doing Business Report?

Assess the ease of doing business worldwide

Which organization is responsible for publishing the Doing Business Report?

World Bank

What aspect does the "Starting a Business" indicator measure?

Procedures and time needed to open a business

The "Getting Credit" indicator evaluates:

Movable collateral laws and credit information systems

Which component analyzes the procedures for obtaining construction permits?

Dealing with Construction Permits

Why is access to electricity an important indicator?

It impacts the ease of business operations

What does the "Registering Property" indicator primarily assess?

Process, time, and cost of transferring property

Why is protecting minority investors important for business environments?

It builds trust in financial markets

What does the "Paying Taxes" indicator measure?

Time and cost associated with tax compliance

Which component assesses the cost and time required for importing and exporting goods?

Cross-Border Trade

What does the "Enforcing Contracts" indicator focus on?

Time, cost, and quality of judicial processes

The "Resolving Insolvency" indicator is important because it:

Enables orderly business recovery or liquidation

How does the report collect its data?

Surveys and structured interviews with local experts

The report's scoring scale ranges from:

0 to 100

What is a benefit of ranking high in the Doing Business Report?

Attraction of international investors

How does the report encourage government reforms?

By highlighting areas of regulatory improvement

Which of the following is a criticism of the Doing Business Report?

It focuses mainly on major cities

In which year was the report temporarily suspended?

2020

The report's data verification process involves:

Reviewing and validating data with local officials

Which indicator assesses labor flexibility and redundancy costs?

Employing Workers

Why does the report analyze tax compliance?

To reduce compliance costs for businesses

What aspect is NOT part of the "Starting a Business" indicator?

Number of employees

The "Dealing with Construction Permits" indicator includes:

Quality of safety controls

Why is effective contract enforcement important for businesses?

It provides legal certainty

How does the "Resolving Insolvency" indicator benefit businesses?

Provides legal framework for recovery

Which of the following describes the scoring system of the report?

Measured on a 0 to 100 scale

One criticism of the Doing Business Report is that it may:

Promote deregulation

How can countries improve their ranking in the Doing Business Report?

By improving regulatory efficiency

Which of the following could enhance the usefulness of the report?

Including more sustainability indicators

What is the primary challenge in international strategic management?

Managing diverse environments

Which of the following is NOT a fundamental question for international strategic management?

How to maximize domestic market share?

What term describes the ability to adapt to multiple environments in international strategy?

Multinational flexibility

Which strategy involves exporting core competencies without adaptation for foreign markets?

Global strategy or Home replication strategy

In which strategy does headquarters control the operations in other countries for efficiency?

Global strategy

Which of the following best describes a multidomestic strategy?

Independent operations with local adaptations

What strategy attempts to balance global efficiencies with local responsiveness?

Transnational strategy

Which strategy would a company like IKEA most likely use?

Global strategy

Which type of efficiency is achieved by locating production in a few select locations?

Location efficiencies

Which factor is NOT a pressure for local responsiveness?

Global competitors

When a firm standardizes its marketing across different countries it is pursuing:

Global integration

What is a primary benefit of a global strategy?

Lower costs due to economies of scale

Which strategy is most likely to result in duplicated operations across countries?

Multidomestic strategy

Which concept refers to transferring knowledge from one country's operation to another?

Worldwide learning

Why might a company choose a multidomestic strategy over a global strategy?

To respond better to local customer preferences

Which company is known for using a transnational strategy?

McDonald's

A company with operations that adapt to cultural differences in each market is demonstrating:

Local responsiveness

Which strategy relies on exporting products designed for the domestic market without modification?

Home replication strategy

A company focused on reducing costs by centralizing its supply chain is likely following a:

Global strategy

Which factor is likely to increase pressure for global integration?

Global competitors

The term 'economies of scope' refers to:

Cost savings by producing multiple products

If a company like Walmart adapts its product offerings and marketing approach for different countries

it is using:,Transnational strategy

A company that views the world as one large marketplace is likely following a:

Global strategy

The primary focus of a transnational strategy is to:

Combine efficiency and local responsiveness

A firm that centralizes R&D but adapts its marketing for local tastes uses which strategy?

Transnational strategy

Local responsiveness is most important in industries where:

Consumer preferences vary greatly

Which strategy might a luxury brand use to maintain consistent image across global markets?

Home replication strategy

What is a primary disadvantage of a global strategy?

Reduced ability to respond to local preferences

The concept of 'economies of scale' most directly affects:

Cost efficiency

A company that produces in multiple countries to reduce transportation costs is benefiting from:

Location efficiencies

A standardized advertising campaign across all countries would most likely be used in a:

Global strategy

Which of the following best defines a transnational strategy?

Balancing standardization with adaptation

The primary driver for adopting a transnational strategy is to:

Balance global integration and local responsiveness

In a multidomestic strategy decision-making is typically:

Decentralized to local managers

An international strategy that focuses on core competencies in all markets is called:

Home replication strategy

What is one of the primary reasons for internationalization?

To increase profitability

Internationalization can help a company to:

Reach economies of scale

Which of the following is NOT a common reason for internationalization?

Increasing local market specialization

A reason for expanding globally is:

Accessing low-cost production factors

Why can diversifying in international markets be beneficial?

To decrease dependence on a single market