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Economic Forecasting
addresses the business cycle
Technological Forecasting
Rate of process and development
Demand Forecasting
Sales of existing products and services
Qualitative Methods
Used when situation is vague and little data exists
Quantitative Methods
Used when situation is “stable” and historical data exists.
Examples of Qualitative Methods
Jury of Executive Opinion
Delphi Method
Sales Force Composite
Consumer Market Survey
Jury of Executive Opinion
A forecasting technique that uses the opinion of a small group of high level managers to form a group estimate of demand
Delphi Method
A forecasting technique using a anonymous group process that allows experts to make forecasts
Sales Force Composite
A forecasting technique based on salesperson’s estimates of expected sales.
Consumer Market Survey
A forecasting method that solicits input from customers or potential customers regarding future purchasing plans.
Time series forecasting
Set of evenly spaced numerical data. Obtained by observing response variable at regular time periods. Based only on past values. Assumes that factors influencing the past and present will remain stable in the future.
Time Series Components
Trend
Seasonal
Cyclical
Random
Trend Time Series Component
Overall, persistent upward or downward trend within a few years
Seasonal Time series component
Regular pattern of up and down fluctuations within a single year
Cyclical Time series component
Repeating up and down movement over multiple years- usually within a business cycle.
Random Time series component
erratic, unsystematic, “residual” fluctuations. Short and nonrepetitive.
Naive Approach
A forecasting technique which assumes that demand in the next period is equal to demand in the most recent period
Moving Average Method
A series of arithmetic means. Used if there is little or no trend. Often used in smoothing techniques.
Moving Average Method Equation
Sum of Demand in Each Period/# of Periods
Weighted Moving Average Method
Used when some trends might be present. Weights based on experience and intuition.
Weighted Moving Average Method Equation
Sum of (demand x variable) for each period
Exponential Smoothing
A form of weighted moving average. Weights decline exponentially. Most recent data weighted most. Ranges from 0 to 1. Subjectively chosen. Involves little record of keeping past data.
Exponential smoothing formula
new forecast=old forecast +smoothing forecast + alpha x (old actual demand-old forecast)
Potential Problems with Moving Average
Doesn’t forecast well and requires extensive historical data
Forecast Error
Actual demand-forecast value
Choosing a Model
Pick which one gives you the lowest forecast
Mean Absolute Deviation
Average Absolute (meaning how much above or below zero something is) forecast error
What does x mean in trend projection?
time periods
What does x mean in progression?
real world factor
Associative Forecasting
Used when changes in one or more independent variables can be used to predict the changes in the dependent variable.
International Trade
They sell to us and we sell to them
Law of Comparative Advantage
Producers should produce goods that they are most efficient at and purchase those that they are not efficient at producing
Exports
We sell to them
Imports
They sell to us
Balance of Trade
Difference between value of goods a country exports vs what it imports
Trade surplus
export > imports
Trade Deficit
export <imports
Multinational Business
A company operating in multiple countries but makes strategic decisions independently in each.
Global Business
A company with a centralized management structure and standardized products/services across the world.
Transitional Business
A blend of multinational and global approaches, emphasizing both local responsiveness and global integration.
International Business
Business activities that involve transactions across national borders.
Reasons to Globalize are:
Mission, strategy, corporate mission and strategy, and differentiation, cost, and response
SWOT
Analysis of a company's Strengths, Weaknesses, Opportunities, and Threats.
Qualitative Forecasting Models
Forecasting methods based on expert judgment, not numerical data.
Quantitative Forecasting models
Forecasting methods using historical data and mathematical techniques.
Realities of Forecasting
Challenges and uncertainties in predicting future demand.
Time Series
Data collected and recorded over successive time periods.
Economic, Technological, and Demand Forecasts
Predictions related to the economy, technology trends, and market demand.
Trends, Cycles, Seasons, Random Events
Components of time series data, e.g., long-term trends, short-term cycles, seasonal patterns, and unpredictable random events.
Forecasting Time Horizons
The time duration over which a forecast is made, e.g., short-term, medium-term, or long-term.
Calculating Predicted Demand using Quantitative Models
Using mathematical models to estimate future demand for products/services.