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Demography
The scientific study of population characteristics.
free enterprise
Economic system in which individuals and businesses are allowed to compete for profit with a minimum of government interference
Rule of Law
principle that the law applies to everyone, even those who govern
American Exceptionalism
The idea that the American experience was different or unique from others, and therefore America had a unique or special role in the world, such as a "city upon a hill."
Sun Belt
U.S. region, mostly comprised of southeastern and southwestern states, which has grown most dramatically since World War II.
Bible Belt
The region of the American South, extending roughly from North Carolina west to Oklahoma and Texas, where Protestant Fundamentalism and belief in literal interpretation of the Bible are traditionally strongest.
Rust Belt
The northern industrial states of the United States, including Ohio, Michigan, and Pennsylvania, in which heavy industry was once the dominant economic activity. In the 1960s, 1970s, and 1980s, these states lost much of their economic base to economically attractive regions of the United States and to countries where labor was cheaper, leaving old machinery to rust in the moist northern climate.
race
A group of human beings distinguished by physical traits, blood types, genetic code patterns or genetically inherited characteristics.
Ethnicity
Identity with a group of people that share distinct physical and mental traits as a product of common heredity and cultural traditions.
suburban
An area surrounding a metropolitan center, with a comparatively low population density. Politically very diverse.
rural
relating to farm areas and life in the country; tends to be more conservative.
urban
in, relating to, or characteristic of a city or town. Tends to be more liberal.
gender gap
A term that refers to the regular pattern by which women are more likely to support Democratic candidates. Women tend to be significantly less conservative than men and are more likely to support spending on social services and to oppose higher levels of military spending.
fundamentalist
A person who believes in the strict interpretation of religious laws
Gross Domestic Product
The sum total of the value of all the goods and services produced in a nation
political socialization
the process by which people gain their political attitudes and opinions; race, religion, family, friends, school, media, etc can all influence this.
selective exposure
The process by which individuals screen out messages that do not conform to their own biases.
deliberation
long and careful consideration or discussion
social capital
Democratic and civic habits of discussion, compromise, and respect for differences, which grow out of participation in voluntary organizations.
public opinion
the distribution of the population's beliefs about politics and policy issues
random sample
a sample that fairly represents a population because each member has an equal chance of inclusion
margin of error
a measure of the accuracy of a public opinion poll
Entrance Poll
A poll that is taken before voters have cast their votes at the polling stations
exit poll
public opinion surveys used by major media pollsters to predict electoral winners with speed and precision by asking voters exiting polls who they voted for.
tracking polls
continuous surveys that enable a campaign or news organization to chart a candidate's daily rise or fall in support
political ideology
a more or less consistent set of beliefs about what policies government ought to pursue
Liberalism
A belief that government can and should achieve justice and equality of opportunity. Higher taxes on the wealthy, justice reform, investment into public education and transportation, and pro-social welfare.
Keynesian Economics
Theory based on the principles of John Maynard Keynes, stating that government spending should increase during business slumps and be curbed during booms.
Conservatism
A political or theological orientation advocating the preservation of the best in society and opposing radical changes. Low taxes (especially for wealthy), pro-life, pro-military spending, for small government and lack of government regulations
supply-side economics
An economic philosophy that holds the sharply cutting taxes will increase the incentive people have to work, save, and invest. Greater investments will lead to more jobs, a more productive economy, and more tax revenues for the government.
monetary policy
Government policy that attempts to manage the economy by controlling the money supply and thus interest rates. In USA Federal Reserve controls these tools.
fiscal policy
Government policy that attempts to manage the economy by controlling taxing and spending.
social conservative
one who believes that the government should support and further traditional moral teachings and that government should regulate drug use, marriage, abortion, and other moral/personal issues.
Socialism
A system in which society, usually in the form of the government, owns and controls the means of production. In many socialist countries they still hold free elections and maintain private property.
Communism
A theory or system of social organization based on the holding of all property in common, actual ownership being ascribed to the community as a whole or to the state.
Libertarianism
An ideology that cherishes individual liberty and insists on minimal government, promoting a free market economy, a non-interventionist foreign policy, and an absence of regulation in moral, economic, and social life.
voter registration
A system adopted by the states that requires voters to register well in advance of Election Day. A few states permit Election day registration.
general election
An election held to choose which candidate will hold office
primary election
an election held to choose candidates for the respective parties.
presidential election
Elections held in years when the president is on the ballot.
midterm election
Elections held midway between presidential elections. Tends to have lower voter turnout.
turnout
The proportion of the voting age public that votes, sometimes defined as the number of registered voters that vote.
candidate appeal
How voters feel about a candidate's background, personality, leadership ability, and other personal qualities outside of their policy positions. Sometimes more important than actual policies of candidate.
Prospective issue voting
Voting based on what a candidate pledges to do in the future about an issue if elected.
retrospective issue voting
Holding incumbents, usually the president's party, responsible for their records on issues, such as the economy or foreign policy.