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Memory
Information that persists over time, acquired through various experiences; can be stored and retrieved later on
Time
We unintentionally note the events that take place in a day
Frequency
We often pay attention to how often something happens to us
Effortful Processing
Encoding that requires conscious effort to store information into long-term memory
Rehearsal
Effortful learning usually requires rehearsal through conscious repetition / combining rehearsal with significance
Semantic encoding
Processing the meaning of verbal information by associating with similar information - encoding with meaning
Visual encoding
Encode by visuals
Tactile Encoding
Encoding by touch
Sensory memory
the earliest part of the memory process, in which the senses take in and very briefly hold information (five senses)
Short-term memory
Holds and processes information while using it/in the moment - holds limited amount of information
Working memory
Active maintenance of information in short-term storage to be stored in long-term memory
Long-term memory
Unlimited capacity storage for information, experiences, and skills over extended periods
Encoding
getting information into memory
Storage
retaining information over time
Retrieval
getting information that is in storage into a form that can be used
Automatic Processing
Information gathered is done without any conscious effort
Spatial Awareness
While reading a textbook, you automatically encode the place of a picture on a page.
When you open the page again, you won't be surprised to see it. You know there is a picture there, but you might not remember what it is
Mnemonics
memory aids
Chunking
Organizes information into familiar manageable units, acronyms
Peg-Word System
associates numbers with items that rhyme with or resemble the numbers
hierarchy
Complex information broken down into broad concepts and further subdivided into categories and subcategories.
Spacing Effect
We retain information better when we rehearse over time.
Serial Position Effect
When your recall is better for first and last items on a list, but poor for middle items.
Explicit memory
Facts and experiences that one can consciously know and declare
Implicit memory
Memories we don't deliberately remember or reflect on consciously
episodic memory
Memories of personally experienced events (explicit)
semantic memory
Memories of general factual knowledge (facts, concepts, general knowledge - explicit)
procedural memory
Memories that relate to skills or habits (implicit)
prospective memory
memories used for things in the future (mental reminders - can be event based or time based)
The factors that can influence memory
Heightened emotions (stress-related) make stronger memories
flashbulb memories
a clear memory of an emotionally significant moment or event
Hippocampus
A neutral center in the limbic system that processes explicit memories
Anterograde Amnesia
You can maintain all memories but you're unable to make or maintain new memories
retrograde amnesia
An inability to retrieve information from one's past
Retrieval Cues
Memories are held in storage by a web of associations. These associations are like anchors that help retrieve memory
Priming
the activation, often unconsciously, of particular associations in memory
context effects on memory
context such as environment, mood, or influence of chemicals can impact how easily something is recalled from memory
deja vu
"I've experienced this before." Cues from the current situation may subconsciously trigger retrieval of an earlier experience.
state-dependent memory
emotions and current moods serve as retrieval cues for our memories
Forgetting
the inability to retrieve memory from long-term storage
Encoding Failure
failure to process information into memory
Storage Decay
poor durability of stored memories leads to their decay
Retrieval Failure
although the information is retained in the memory store, it cannot be accessed
Proactive Interference
Information already learn may interfere with new information/hinders the retrieval of new information
retroactive interference
Information of new information hinders the retreival of old information
motivated forgetting
failure to retrieve negative memories
Repression
A defense mechanism that banishes anxiety-arousing thoughts, feelings, and memories from consciousness
misinformation effect
incorporating misleading information into one's memory of an event
Source Amnesia
attributing to the wrong source an event we have experienced, heard about, read about, or imagined
Constructed Memories
Loftus shows that if false memories are implanted, the brain will fabricate their memories
Improving Memory Techniques
- Repeated repetition
- More time rehearsing
- Make material personally meaningful
- Use mnemonic devices
- Activate retrieval cues
- Recall memories when fresh
- Minimize interference
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