Ch 6 Analyzing the Audience

A collection of flashcards to review key concepts and terminology related to audience analysis in public speaking.

Audience-Centeredness

Keeping the audience foremost in mind at every step of speech preparation and presentation.

Identification

Creating a bond with listeners by emphasizing common values, goals, and experiences.

Egocentric

The tendency of people to be primarily concerned with their own values, beliefs, and well-being.

Demographic Audience Analysis

Analyzing characteristics such as age, gender, sexual orientation, racial and ethnic background, religion, and group membership.

Stereotyping

Creating an oversimplified image of a particular group of people, usually by assuming that all members are alike.

Situational Audience Analysis

Analyzing factors like size, location, time, disposition toward the topic, speaker, and occasion.

Fixed-Alternative Questions

Questions that offer a fixed choice between two or more alternatives.

Scale Questions

Questions that require responses at fixed intervals along a scale of answers.

Open-Ended Questions

Questions that allow respondents to answer however they want.

Guidelines for Effective Audience-Analysis Questionnaires

Questionnaires should be carefully planned, use all three question types, be clear and explicit, and be relatively brief.