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Martin and Halverson 1981 (Schema Theory, Stereotypes)
AIM:
To investigate if gender schemas influence memory
METHOD:
Lab experiment, Independent groups
PROCEDURE:
5-6 year old children were asked to play with toys that are gender consistent and gender non consistent and then they were asked to recall what they saw and they misremembered the gender inconsistent information, and changed it to fit stereotypes.
CONCLUSION:
Children use schemas to process information
Maguire 2000 (Memory Processing, Spatial Memory, Neuroplasticity, Localization of Function, Brain Development)
AIM:
To see if spatial memory is linked to changes in the brain (hippocampus)
METHOD:
Quasi-experiment, Comparison of taxi drivers vs non-taxi drivers, Brain scans (MRI)
PROCEDURE:
16 male London taxi drivers
50 male non-taxi drivers (control group)
All participants had brain scans (MRI)
Measured hippocampus size
RESULTS:
Taxi drivers had larger posterior hippocampus
The longer they worked → the larger it was
They had a smaller anterior hippocampus
CONCLUSION:
The brain can change with experience (neuroplasticity), spatial memory is linked to the hippocampus
EVALUATION:
Strengths
Objective data (MRI scans) → reliable
Shows real-life application (navigation skills)
Limitations
Cannot prove cause and effect (quasi-experiment)
Small, all-male sample → not generalizable
Could be that people with bigger hippocampus become taxi drivers
Sperry (Language Processing, Thinking/Decision Making, Hemispheric Lateralization, Localization of Function)
AIM:
To investigate how the left and right hemispheres of the brain function after the corpus callosum is cut
METHOD:
Quasi-experiment, Case study approach, Split-brain patients
PROCEDURE:
11 Participants had severed corpus callosum (epilepsy treatment)
Images/words shown to one visual field at a time
Right visual field, left hemisphere
Left visual field, right hemisphere
Asked to say or draw what they saw
RESULTS:
Right visual field (left brain): could describe words (language)
Left visual field (right brain): could not say it, but could draw or point to it
CONCLUSION:
Brain is lateralized (different functions in each hemisphere)
Left hemisphere, language
Right hemisphere, visual/spatial skills
Antanova 2011 (Neurotransmission)
AIM:
To investigate how acetylcholine affects spatial memory in the hippocampus
METHOD:
Lab experiment
Repeated measures design
Brain scans (fMRI)
PROCEDURE:
20 Participants played a virtual reality navigation task
Took either:
placebo
or scopolamine (blocks acetylcholine)
Brain activity measured using fMRI
A few weeks later, all 20 men came back and took the opposite treatment
RESULTS:
Placebo → normal hippocampus activity
Scopolamine → reduced hippocampus activity
Memory performance was worse with scopolamine
CONCLUSION:
Acetylcholine is important for memory formation, The hippocampus is involved in spatial memory
Ronay and Von Hippel 2010 (Hormones)
AIM:
To investigate whether testosterone influences risky behaviour, especially when in the presence of an attractive young woman
Participants: 96 young male skateboarders (mean age 21.58).
Procedure: Skateboarders were asked to perform one "easy" trick and one "difficult" trick (one they could only land about 50% of the time).
Conditions: After practicing, participants performed the difficult trick 10 times in front of either a male experimenter or an attractive female experimenter.
Measures: Researchers recorded successful landings, "crashes" (physical risk), and "aborted attempts" (risk aversion). Testosterone levels were also measured via saliva samples.
RESULTS:
Risk-Taking: Skateboarders in the female condition took more risks, evidenced by significantly fewer aborted attempts and more frequent crashes.
Physiology: Testosterone levels were significantly higher in those performing for the female experimenter compared to the male.
CONCLUSION:
Testosterone is linked to increased risk-taking behaviour
Wedekind (Pheromones)
AIM:
To investigate whether humans prefer the smell of genetically different (MHC-dissimilar) partners, which may support immune system advantages in offspring.
METHOD:
Laboratory experiment
Repeated measures design
“Smelly T-shirt” study
PROCEDURE:
44 Male participants wore a plain T-shirt for 2 nights
They were told to avoid strong-smelling foods, deodorants, etc.
49 Female participants (not on hormonal contraception) were asked to:
smell several T-shirts
rate each one for attractiveness, intensity, and pleasantness
Some shirts were:
MHC-similar (genetically similar to the woman)
MHC-dissimilar (genetically different)
RESULTS:
Women generally preferred the smell of MHC-dissimilar men
Smells from genetically different men were rated as:
more pleasant
more attractive
However, this preference changed if women were on birth control pills (they tended to prefer MHC-similar smells instead)
CONCLUSION:
Humans may be biologically programmed to prefer genetically different mates
Bailey and Pillard 1991 (ADOPTION STUDY) (Genetic Similarity, Genes and Behaviour)
AIM:
To investigate whether genetics influence sexual orientation, specifically by studying concordance rates of homosexuality in twins and adopted siblings.
METHOD:
Natural experiment (no manipulation of variables)
Twin study + adoption study
Comparison of different sibling groups
Retrospective self-report (questionnaire/interview data)
PROCEDURE:
Sample included:
Identical (monozygotic) twins
Fraternal (dizygotic) twins
Adopted brothers
Non-twin biological brothers
Participants were asked about their sexual orientation
Researchers calculated concordance rates (how often both siblings were homosexual)
RESULTS:
Highest concordance in identical twins (~52%)
Lower concordance in fraternal twins (~22%)
Even lower in adopted brothers (~11%)
Biological relatives showed higher similarity than adopted siblings
CONCLUSION:
Suggests a genetic influence on sexual orientation
Talarico and Rubin 2003 (Flashbulb Memory, Recon. Mem., Schema Theory)
AIM:
To investigate whether “flashbulb memories” (FBMs) are more accurate than everyday memories, and how they change over time.
METHOD:
Natural experiment
Longitudinal study (tested over time)
Repeated measures design
PROCEDURE:
54 Participants were asked to recall:
A flashbulb memory: their experience of hearing about the 9/11 terrorist attacks
An everyday memory: a recent normal event from the same time period (e.g. what they were doing on a regular day)
They were tested:
Shortly after 9/11
Later (up to several weeks after)
Participants reported:
what happened
confidence in their memory
emotional intensity
RESULTS:
Flashbulb memories were:
very vivid and highly confident
BUT not more accurate over time
Both flashbulb and everyday memories became less accurate with time
Confidence stayed high for flashbulb memories even when accuracy declined
CONCLUSION:
Flashbulb memories are not special in terms of accuracy
They feel more vivid due to emotional intensity, not better memory storage
Memory is reconstructive and changes over time
High confidence does not equal high accuracy
Tajfel and Turner 1979 (Social Identity Theory)
AIM:
To explain how group membership (social identity) influences behaviour, especially in-group favouritism and intergroup discrimination.
METHOD:
Theory development (Social Identity Theory)
Based on supporting minimal group experiments (Tajfel’s earlier research)
No single laboratory procedure—model built from multiple studies
PROCEDURE:
64 boys are randomly assigned to groups based on trivial criteria (e.g. preference for paintings or coin toss)
They do not know other group members
They are asked to allocate rewards (e.g. money) to others in:
their own group (in-group)
another group (out-group)
RESULTS:
Participants consistently:
favoured their own group members
gave more rewards to in-group members than out-group members
This happened even when:
groups were random
there was no personal benefit
CONCLUSION:
People naturally form a social identity based on group membership
Behaviour is influenced by:
Social categorisation (putting people into groups)
Social identification (adopting group identity)
Social comparison (favouring own group)
Leads to in-group bias and out-group discrimination
Joy, Kimball, and Zabrack 1986 (Social Cognitive Theory, Social Learning Theory, Cognitive HL extension)
AIM:
To investigate whether exposure to television violence is related to aggressive behaviour in children.
METHOD:
Natural experiment
Cross-cultural comparison
Longitudinal element (before and after TV introduction in a community)
Observational + correlational approach
PROCEDURE:
Studied children in a 3 different Canadian towns (before and after TV was introduced)
Compared them to children in similar communities that already had TV access
Measured:
Levels of aggressive behaviour
Incidents of physical and verbal aggression in school and playground settings
Data collected from teacher reports and observations
RESULTS:
After television was introduced:
Significant increase in aggressive behaviour in children
Children in communities with TV showed:
more physical aggression
more verbal aggression
Higher exposure to TV violence was linked with higher aggression levels
CONCLUSION:
Exposure to television, especially violent content, is associated with increased aggression in children
Berry 1967 (Cultural Dimensions, Enculturation, Globalization)
AIM:
To investigate whether conformity levels differ between cultures, specifically comparing societies with different levels of individualism vs collectivism.
METHOD:
Cross-cultural study (field experiment)
Quasi-experiment (culture is the independent variable)
Standardised test of conformity (Asch-style task)
PROCEDURE:
Participants from different cultures were tested:
Temne culture (Sierra Leone) – more collectivist, farming-based society
Inuit culture (Canada) – more individualistic, hunting/fishing-based society
Participants were shown line judgement tasks similar to Asch’s conformity experiment
They had to choose which line matched a reference line while being influenced by group pressure
RESULTS:
Temne participants showed higher levels of conformity
Inuit participants showed lower levels of conformity
Differences were linked to social structure and survival needs
Collectivist societies → more group dependence → higher conformity
Individualist societies → more independence → lower conformity
CONCLUSION:
Conformity is influenced by culture
Social behaviour is shaped by environmental and cultural demands
Supports the idea that psychology is not universal but culturally relative
EVALUATION:
Strengths
Strong cross-cultural comparison
High ecological validity (real cultural groups)
Shows influence of environment on behaviour
Limitations
Small sample sizes in some groups
Cannot fully isolate why cultural differences exist
Berry 2005 (Acculturation Strategies)
AIM:
To investigate whether acculturation strategies (how migrants adapt to a new culture) affect psychological well-being and social adjustment.
METHOD:
Cross-cultural study
Quasi-experiment (culture/acculturation style is naturally occurring)
Survey method (questionnaires/interviews)
Comparison of different cultural groups
PROCEDURE:
Berry studied immigrant groups and indigenous populations
Participants were classified based on acculturation strategy, such as:
Integration (maintaining original culture + adopting new culture)
Assimilation (replacing original culture with new one)
Separation (maintaining original culture only)
Marginalisation (losing connection to both cultures)
Measures included:
psychological well-being (stress, anxiety, life satisfaction)
social adjustment (how well they adapted to new society)
RESULTS:
Integration showed the best outcomes:
highest psychological well-being
best social adjustment
Marginalisation showed the worst outcomes:
highest stress and lowest adjustment
Assimilation and separation had mixed outcomes depending on context
CONCLUSION:
The way individuals adapt to a new culture strongly affects mental health and adjustment