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social psychology
the scientific study of how we think about, influence, and relate to one another
attribution theory
the theory that we explain someone’s behavior by crediting either the situation or the person’s disposition
dispositional attribution
attributing behavior to the person’s stable, enduring traits
situational attribution
attributing behavior to the environment
fundamental attribution error
the tendency for observers, when analyzing another’s behavior, to underestimate the impact of the situation and to overestimate the impact of personal disposition
culture and attribution
people in individualist cultures are more likely to make dispositional attributions, while those in East Asian cultures are more sensitive to situational influences
self-serving bias (related concept)
the tendency for people to attribute their successes to internal factors and their failures to external factors
attitude
feelings, often influenced by our beliefs, that predispose us to respond in a particular way to objects, people, and events
peripheral route persuasion
persuasion that occurs when people are influenced by incidental cues, such as a speaker’s attractiveness
central route persuasion
persuasion that occurs when interested people focus on the arguments and respond with favorable thoughts
foot-in-the-door phenomenon
the tendency for people who have first agreed to a small request to comply later with a larger request
role
a set of expectations (norms) about a social position, defining how those in the position ought to behave
cognitive dissonance theory
the theory that we act to reduce the discomfort (dissonance) we feel when two of our thoughts (cognitions) are inconsistent; we can reduce dissonance by changing our attitudes
attitudes affect actions
attitudes are more likely to affect behavior when external influences are minimal, the attitude is specific, and the attitude is easily recalled
actions affect attitudes
not only do we stand up for what we believe, we also come to believe more strongly in what we have stood up for
Napolitan and Goethals 1979
students judged a woman’s personality based on her behavior even when told she was acting, demonstrating the fundamental attribution error
fish study cultural difference
Americans focused on individual fish while Japanese participants focused on the entire scene, showing cultural differences in attention and attribution
observer perspective experiment
people viewing themselves from another person’s perspective are more likely to attribute their own behavior to dispositional factors
suntanning study
vivid information about skin cancer risk led participants to reduce tanning behavior, showing attitudes can influence actions
Freedman and Fraser 1966
people who agreed to a small request (window sign) were far more likely to agree to a larger request (yard sign), demonstrating the foot-in-the-door phenomenon
Korean War prisoners example
small acts of compliance gradually increased, leading prisoners to adopt attitudes consistent with their behavior
Stanford Prison Experiment Zimbardo 1972
participants assigned as guards or prisoners adopted their roles, with guards becoming abusive and prisoners becoming distressed, demonstrating the power of situation and roles
role playing effect
what begins as play-acting in the theater of life can become genuine attitudes and behavior
cognitive dissonance example
when people freely choose to act against their beliefs, they often change their attitudes to reduce dissonance
person situation interaction
behavior emerges from the interaction of both personal traits and the situation
persuasion durability
attitudes formed through the central route are more durable and resistant to change than those formed through the peripheral route
charleston shooting attribution example
people differ in whether they attribute behavior to personal disposition or situational factors, affecting judgments and responses
poverty attribution example
political conservatives are more likely to attribute poverty to personal traits, while liberals are more likely to attribute it to situational factors