Media in a Diverse Society Final exam

Media and culture help people transform their lives via ...

Comprehension, Communication, Education, and Entertainment (All of the above)

Marshall McLuhan argued that people and societies are shaped by their ...

Dominant Media

Media refer to these means of transmission ...

All of the above

Which of the following is NOT considered mass media?

ecard

Examples of internet media are

A and C

The expressed and shared values, attitudes, beliefs, and practices of a social group, organization, or institutior

culture

The second half of the twentieth century and the beginning of the twenty-first century have seen huge growth in what aspect?

media forms

which of the following is not considered a public forum?

diary

Johannes Gutenberg invented the…

Movable type Printing press

The first mass media form to allow lots of people to experience the same event at the same time

radio

Which is not a role that media plays for us?

Meditation

 During the Renaissance, people used this as a way to reach the truth…

using the scientific method

The modern era was marked by large-scale narratives that attempted to explain the

meaning of the human experience called...

grand narratives

Mass Media often determine what

All of the above

What is one of the largest fields in the study of communication?

media effects

TikTok videos have been used to

All of the above

The manipulation of information to influence public opinion is

propaganda

Portrayal of a cultural group in a certain way is called

stereotyping

The allegation that media consistently favor one political position is called...

media bias

When critics claim that a particular media outlet has an agenda, they are drawing on this theory.

agenda seting

Media create and use cultural symbols to affect an individual's sense of self through

advertising

Which of the following is NOT a research method?

telemarketing

Media styles include

All of the above

Researchers gain a better understanding of the messages that mass media sends through

social role analysis

An analytical survey attempts to find ...

why a particular situation exists

Factors that supported leisure reading in the 2000s include

All of the above

In scriptoria, monks

All of the above

When texts could be widely dispersed, all BUT these happened...

the price of books skrocketed

When texts could be widely dispersed, all BUT these happened...

founding over a thousand public libraries

This book, written by Thomas Paine and first published anonymously in 1776, could be considered america’s first best seller

common sense

The production of books in the 1900s was cheaper than ever because of

improved technology

which of the following is considered an innovation of the paperback revolution

all of the above

which of the following is a characteristic of an ebook?

None of the above

which of the following is NOT a common feature of a book superstore?

small and cramped space

The oldest digital library, founded by Michael Hart in 1971, is ...

project gutenburg

Works protected by copyright but with an unknown owner are ...

orphan works

What was the factor that decimated the newspaper business starting in 2020?

Covid 19

How did the invention of the printing press change publishing?

All of the above

Sensationalism in newspapers was known for this ...

shocking headlines

Which of the following influences journalistic models and styles?

All of the above

A newspaper story with the fundamental facts in the first paragraph is an example of ...

the inverted pyramid

During the 1930s, newspapers had what challenge for the first time?

competition from a different news medium

What is one way that newspapers control the public's access to information?

They determine which stories are important enough to get published.

Which of the following is part of watchdog journalism?

All of the above

USA today developed a more visual style of journalism, using more pictures and shorter stories, in order to compete with

Television

Large regions of the country that have no local news providers are called...

News Deserts

Many smaller cities and towns do not have newspapers to...

All of the above

Which of the following is NOT considered a factor in the decline in newspaper readership?

the rise of literary journalism

In 1969, The New York Times reporter, Philip H. Dougherty, claimed that successful magazines needed to be strong in...

Editorial

During the COVID-19 pandemic, popular magazine topics included...

All of the above

What will likely have the most impact on the future of magazines?

the internet taking away circulation and advertising

By 2009, the internet and social media had sites devoted to fashion and food, which took readers and advertisers away from ...

All of the above

Magazines became possible to produce when...

the printing press became prevalent

With greater circulation, magazine publishers could...

charge more for advertising

Life told stories through

photographs

Early 20th-century entertainment magazines focused on…

the film industry

In 1954, the pulp comics industry was threatened by…

A niche magazine...

Academic journals are ranked by...

All of the above

When first published, Reader’s Digest...

included edited articles often taken from other periodicals

The magazines with high U.S. circulations include...

All of the above are true

In the early days, gramophones...

All of the above are true

In 1955, this format was born and produced playlists for radio stations.

Top 40

This artist helped populate “rockabilly,” a blend of rock and roll and country music.

Elvis Presley

The most popular cultural influences on the popular music industry over the past century have been...

All of the above

Record labels are companies that do the following for musicians...

All of the above

What are some ways that the digital age revolutionized the music business?

All of the above

Independent record labels focused on neglected areas of the music industry, such as ...

All of the above are true

The term oligopoly describes a...

market condition

Each major record label has a strong infrastructure that oversees every aspect of the music business, which includes ...

All of the above

This free audio computer program was first launched in 2001 for Mac computers and then expanded to other PCs.

iTunes

Besides selling records, artists are able to make additional revenue through all, EXCEPT ...

Blogging

What could the iTunes application do?

All of the above

During the COVID-19 pandemic, radio had more competition from...

all of the above

What is an advantage of radio in the 2020s?

all of the above

Who is often credited as being the inventor of the radio?

Guglielmo Marconi

Why did the government regulate early radio broadcasting?

the airwaves became crowded

What precipitated the end of the Golden Age of Radio?

television became more popular

One factor that made radio such a powerful medium is...

it reached a much larger audience than other media

Which of the following is an example of how the government used radio to promote support for its actions?

President Roosevelt’s “fireside chats”

What is one advantage of a radio station format with a well-defined target audience?

it is good for advertisers

How might radio help alleviate news deserts?

provide local news via partnerships between regional and state radio stations

Cable television and satellite radio are alike in that...

they charge a monthly fee

During the COVID-19 pandemic, many would-be blockbuster films were...

a and b

The cinématograph...

All of the above

Bonnie and Clyde reflected the attitudes of a rising...

youth culture

From 1926 until 1967, this genre accounted for nearly a quarter of all films.

westerns

Major studios have come to rely on these films to keep themselves profitable.

blockbusters

The New Wave Movement of the 1950 and 1960s...

all of the above

In the 2020s, movie viewing habit trends will depend mostly on...

young people

Virtual actors can be viewed as similar to...

all of the above

Leading up to the 2020s, the #OscarsSoWhite movement...

helped bring about change to Academy Awards diversity

All but who were overseas auteurs between 1940 and 1960?

Martin Scorsese

In 1968, the MPAA adopted this to identify films in terms of objectionable content.

ratings system

The adoption of this technology by most households in the 1980s reduced audiences at movie theaters.

VCRs

Many early theaters had these to provide musical accompaniment to their films.

orchestra pits

One of the most enduringly popular types of mass media is...

motion pictures

Which of the following is an example of a podcast?

a downloaded program that can be played anytime

In 2009, what replaced analog signals as the universal method of transmitting television broadcasts?

digital signals

Broadband is a high-speed network connection that can carry this at higher speeds.

All of the above

Cable television was originally developed in what kind of area to enhance the poor reception of regular television signals?

remote or mountainous