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Jean Aitchison
PIDC model
potential: there is a gap or a need for change in the language
implementation: change occurs, usually through usage
diffusion: the spread of changes through different social groups and contexts
codification: the process by which changes become the accepted norm e.g. the inclusion of new words in dictionaries
suzanne Romaine
internal and external influences
internal influences: Changes originating from within the language system
an ongoing process under the influences of changing social concepts and the development of technology, such as the printing press (1476), the dictionary (1604, 1755) and new word formation
external influences: Factors that change language due to shifting social contexts, technologies, ideologies, and cultural shifts.
social contexts such as social or cultural group, class and gener
charles Hockett
language change stems from random errors within the language system as a response to the changing context of language use (external changes)
michael Halliday
functional theory- language changes to meet changing needs
david crystal
“language is like a tide”
constantly changing
things are being added and taken away etc
jean aitchisons metaphors
language is a crumbling castle
language is an infectious disease
language is like a damp spoon
fairclough and goodman
informalisation- language is becoming increasingly informal in all areas of society
fairclough
synthetic personalisation and CDA
Fairclough’s CDA argues that language:
both reflects and shapes society
is linked to power structures
carries ideologies
can reinforce or challenge dominant social values
In language change questions, this helps you analyse:
changing attitudes
institutional influence
social hierarchy
representation of groups
political correctness
technological influence
gender discourse
class and prestige
Democratization of discourse
A Fairclough idea meaning:
language becomes less formal and hierarchical over time.
lane greene
declinist/ declinism- view that language is being in a constant decline