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Conformity
adjusting our behavior to coincide with a group standard
Social Norms
rules for accepted and expected behaviors
presented undergraduate subjects with a standard line and then asked to select line identical to it
other participants were actors who had been told to identify the wrong line to the identical standard
What was Solomon Asch’s Line Study?
pressure to agree with others was enough to convince 75% of subjects to pick the wrong line at least once in 12 trials
What were the results to Solomon Asch’s Line Study?
conform when incompetent/insecure
at least 3 other people
everyone else agrees
admire group’s attractiveness/status
haven’t yet committed to response
others in group observing us
What did the Solomon Asch’s Line Study show?
Conditions that influence conformity
Size of group: at least 3 other people
Status of Group: everyone agrees
Observation of Group: admire group’s attractiveness or status
Unanimity of Group: haven’t yet committed to a response, know others are observing us
Normative Social Influence
conform to social norms because we know the social price for not conforming to them
conforms to fit in/be liked
Informational Social Influence
conform because sometimes people know things we don’t
operate in unfamiliar situations
Obedience
change in behavior in response to a command from someone in a position of authority
wanted to find out whether ordinary people would commit atrocities under authority’s orders
subjects punished learner/actor for wrong answers using escalating series of fake shocks to 450 volts
learner/actor would scream & beg experiment to end and become non-responsive
if teacher/subject hesitated, experimenter would encourage them to continue
What was Stanley Milgram’s Shock Experiment?
60% went all the way up to 450 volts
What were the results of Stanley Milgram’s Shock Experiment?
obey authority figure and override own moral objections
What did Stanley Milgram’s Shock Experiment show?
if realized shock were fake → went up to 450
all protested, convince 30% to continue
measuring obedience or trust in authority
many were not fully debriefed
subjects that were debriefed felt extreme stress
What are some criticisms of Stanley Milgram’s Shock Experiment?
Factors that influence obediance
if person giving orders is close at hand & perceived as legitimate authority
if authority figure is supported by prestigious institute
if victim is depersonalized or at a distance
if there are no role models for defiance
Deindividuation
loss of self-awareness and restraint that can occur in group situations
created makeshift prison in a basement at Stanford
randomly assigned student volunteers as guards or prisoners
given no directions on behavior
any behavior emerged would be spontaneous
What was Philip Zimbardo’s Stanford Prison Experiment?
quick rebellion → guards responded be being more abusive
prisoners broke down and released
experimenter ended early
What were the results of Philip Zimbardo’s Stanford Prison Experiment?
humans are extremely susceptible to the power of a situation
power of social roles
play part they are assigned
What did Philip Zimbardo’s Stanford Prison Experiment show?
Social Roles
the socially defined patterns of behavior that are expected
Guards were coached to behave cruelly
participants predicted the experiment and acted differently to give researchers what they want
knew it wasn’t a real prison → difficult to tell difference between real and role play
participants answered an ad, so it attracted personalities predisposed to tole of abusive prison guard
What are some criticisms of Philip Zimbardo’s Stanford Prison Experiment?