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Learning Approach
emphasizes the influence of environmental conditions on behavior and have shown that people learn to do things because of reinforcements
Behaviorism
defines psychology as the scientific study of observable behavior
John B. Watson
claimed that external forces or influences largely shape people's preferences and behavior
B. F. Skinner
emphasized the effects of reinforcement on behavior
Socialization
the process by which people learn the socially desirable behaviors of their particular culture and adopt them as part of their personalities
Utopian (Skinner's Walden Two)
an ideal society (Walden Two) in which people are happy and content because every member of the society contributes to and receives the benefits of the society
Social-Learning Theory (Albert Bandura)
Focuses on the importance of learning by observation and on the role of cognitive processes that produce individual differences
Internal Factor: Skills
a person's physical and social abilities
Internal Factor: Values
the value we put on the outcome of a certain behavior affects how we act (Example: if you value good grades, you will study)
Internal Factor: Goals
we regulate ourselves by setting goals; once the goal is set, we plan the most effective way to achieve it
Internal Factor: Expectations
predictions of what will happen in certain situations
Internal Factor: Self-efficacy
coined by Bandura (1989); refers to beliefs people have about themselves (Example: if you believe you are a good public speaker, you will be motivated to speak before the class assembly)
High Self-Efficacy Trait
people with high self-efficacy expectations are more likely to persist at difficult tasks
Summary Evaluation of Behaviorism/Social Learning
Personality develops through observable behaviors; learned through experiences and shaped by environment (reinforcement, punishment, and observation of others). Limited in its ability to explain personality; doesn't deal with thoughts or feelings; social learning has not come up with an explanation for the development of traits & may not pay enough attention to the role genetics plays in determining behavior.
The Humanistic Approach Focus
self-awareness and people's pursuits of self-fulfillment and ethical conduct; people are truly free to do as they choose with their lives; they are responsible for the choices they make
Abraham Maslow (1908-1970)
believe humans recognize their desire to achieve self-actualization - to reach their full potential
Carl Rogers (1902-1987)
Self Theory; people shape their personalities through free choice and action; developed the self theory since it revolves around people's sense of self
Self-concept (Rogers)
a view of oneself as an individual; self provides experience of being human; guides personality and behavior
Congruence (Rogers)
consistency between one's self-concept and one's experience
Self-esteem (Rogers)
belief in oneself or self-respect
Unconditional Positive Regard (Rogers)
when parents accept children as they are, regardless of the children's behavior at the moment
Conditional Positive Regard (Rogers)
shown if parents accept children only when they behave in a desired manner
Summary Evaluation of Humanistic Approach
Self-awareness is the core of humanity; focus on people's pursuits of self-fulfillment; people are free to do as they CHOOSE, but are responsible for the choices they make. Strengths: An essential aspect of life is conscious experience; stress human freedom. Weaknesses: Their focus on conscious experience (it's private and subjective); say little about development of traits.
The Sociocultural Approach Focus
the roles of ethnicity, gender, and culture in the formation of personality
Individualism
a trait valued by many people in the U.S.; define themselves in terms of their personal identities and give priority to their personal goals (Example: "I am outgoing, a nurse")
Collectivism
define themselves in terms of the groups to which they belong and often give priority to the goals of their group (Example: "I am a father, Buddhist, Japanese")
Sociocultural Factors and Self-Concept
self-concepts reflect how we believe others see us; members of ethnic groups who have been subjected to discrimination and poverty may have poorer self-concepts and low self-esteem; groups with traditional power likely have positive sense of self
Sociocultural Example: Body Image (White girls)
White girls more likely to blame selves for not attaining media ideal
Sociocultural Example: Body Image (African American girls)
African American girls taught there's nothing wrong if they don't match majority ideal
Acculturation
the process of adapting to a new or different culture; people who immigrate
Acculturation Pattern: Assimilated
give up language and customs of home culture
Acculturation Pattern: Separation
retain the language and customs of their country of origin and never become completely comfortable with those of their adopted country
Acculturation Pattern: Bicultural
successfully integrate both sets of customs and values (have the highest self-esteem)
Summary Evaluation of Sociocultural Approach
focuses on the roles of ethnicity, gender, and culture in the formation of personality; external factors that are internalized and affect all of us; enhances our sensitivity to cultural differences