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‘our lingo is our identity.’
‘who we are or want to be and where we fit (or don’t fit) in society.’
Eckert and Moore
community of practice - group of people in a shared activity or practice whose language is shaped by the activities they are mutually engaged in.
Moore’s Eden Valley Girls study
12-15 year old girls living in Bolton.
use of non-standard ‘was’ and standard ‘were’.
populars:
anti-school attitude and taking part in rebellious activities.
mixed frequency, and those that used ‘was’ frequently were from higher social class - overt prestige?
geeks:
participated actively in school activities.
tend to use standard form because cared about school’s expectations.
those using ‘was’ = from lowest social class.
eden valley girls:
actively engaged in school life but had ‘trendy teen style’ and liked activities like shopping/dancing.
only used standard were as higher class and lived in village further away from school.
townies:
anti-school attitude.
mixed frequency but used non-standard was more frequently.
all had at least one parent born in Bolton.
friends with lower-class boys where non-standard more common.
found girls used grammar to reflect social values, not class, e.g. 'populars' used non-standard forms, 'geeks' used standard grammar
Rob Drummond Manchester University
speech of adolescents in PRU.
‘th’ variable as ‘t’= ‘TH-stopping.’
no link to ethnicity- used by those who listen to lots of rap/grime and identify with urban culture.
links to community of practice because influenced by music/culture and attempting to present themselves as tough + part of group.
Gala Bingo Survey 2021
investigated ‘which is your favourite UK accent?’
favourite- Scottish- 15%, trustworthy- 14%.
least favourite- East Midlands- 3%.
most intelligent- RP- 35%, least- Essex- 2%.
Amol Rajan- how to crack the class ceiling
interviewed Chris from Hull.
strong associations with sounding ‘posh’ and seeming clever.
watched YouTube videos on ‘how to speak clearly,' and ‘really pronounce stuff.’
employers prefer RP or middle-class accents.
working-class people often code-switch to fit professional settings.
Giles (1969)- matched guise
actor speaking to people in different accents.
same speaker judged differently based on accent.
RP rated most positively, Brummie least.
RP rated as most intelligent, regional accents viewed negatively.
eliminates variable of who’s speaking, however relies on ‘faking’ accent so not fully reliable.
shows accent impacts perception of a person.
research using matched guise.
suggests people are more likely to treat a criminal suspect as guilty if they spoke with a Birmingham accent than if they spoke with RP.
demonstrates accent bias in criminal perception.
given a picture of a female model and were played an accented voice.
asked to judge model’s attractiveness and intelligence.
no difference in judging attractiveness.
highest to lowest intelligence rating- Yorkshire, RP, silence, Birmingham.
comes from high class background and childhood- has RP accent.
when talking to Morrisons’ workers in political campaign, changed accent to Mockney/Estuary English.
shows how politicians style-shift for relatability and supports overt and covert prestige.
Labov’s overt and covert prestige
overt prestige- converging to formal, standard language, e.g. RP, Standard English.
covert prestige- converging to non-standard or local language (e.g., regional accents/dialects).