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Key thinkers
adam smith
what is econ
unlimted wants + limited resources = scarcity
economics definition
Economics is a social science studying how individuals business and goverments apply scarce resources to make decisions and create incentives
what is adam smith known for
associated support of free market/founder of economics
what is his pin factory example
if one person straigthens the wire one person cuts it and another packagaes it
dvision of labour = specialization =
concentrate on a narrow part of a service or product to boost productivity and efficencey introducing comparative advantage
comparative advantage
countires/companies focus on producing goods with the lowest oppurtunity cost to maximise the benfits of trading with other countires
why are prices so fundamental to markets
prices act as the primary signal in supply and demand influencing resource allocation and consumer behaviour
self interest
ones inerest pursued without regards for others - eg a baker sells bread to earn money
the invisbile hand
The idea that people chasing their own profit in a free market accidentally help society by creating the goods and prices people want.
Example: A baker bakes delicious bread purely to earn money (self-interest). However, this action benefits the community by providing them with fresh food at a price they are willing to pay.
creative distruction
creating / innovation of new dismantles old in favour of more effiecent new technology
creative distruction example
smartphones destroyed
mp3 players
digital cameras
satnav
but created
app developers
new tech jobs
mobile accessory markets (cases)
pareto improvement
someone becomes better of without making anyone else worse off - 2 ppl swapping sandwiches because they both prefer eachothers
pareto efficencey
no more improvements can be made without hurting someone (trade off involved) one person becomes better off the other becomes worse off
utility function
happiness or satisfaction from consuming something - chochoalte bar
maximising utlity
people choose the option that gives the most satisfaction vs another option - pizza pasta
marginal benefit (MB)
extra benefit from performing another unit
Marginal Cost (MC)
Extra cost from doing one more unit
when to use marginal optimization
mb = mc
when marginal benefit = marginal cost
oppurtnunity the cost
the loss of choosing one option over another
long run vs short run
short run - some factors are fixed like a facotry size
long run - but a bigger facotry can be built
keynes "in the long run we are all dead"
long term solutions are useless if help is needed now
Neo-classical economics assumes
people are rational
-people maximise utility
markets are efficent
use mathamethics model
assumes youll always cjhose the cheapest supermarket not the nearest or favourite
re thinking the neo classical approach
ppl ar enot always perfectly rational like buying something on offer even if yu dont need it
-market failure
eg
financial crashes
climate change
where does demand come from
demand comes from people willing to pay at a certain price
difference between value and demand
value depends on preferences and need like water when hungry
CS = Consumer surplus
difference between what consumers are willing to pay and actually pay - happy to pay £10 end up paying only £5
factors that effect supply
price of good
cost of production
technolgoy
number of sellers
factors that effect demand
price of good
income
prices of related goods
taxes
number of buyers
Market effecicney
total surplus = consumer surplus + producer surplus
remeber pareto efficencey one person cannot be made better of without making someone esle worse off
whens prices reflect their true
examples of interventions in the market
price ceilings
minimum rpices
taxes
elasticitiy
a % change in behaviour of buyers or sellers in response to a % change in price
things that effectelasticity
avaialability of substitutes
degree of necessity
duraion of price change
proprtion f budget
brand loyalty/reputation
what does a low elasticity show (sellers)
market power
price elasticity formula
% change in quantity demanded / % change in price
what do elasticity results show
0-1 inelastic (weak response to price change)
-1 unit elastic (equal chane in price to demand)
less than -1 (Strong response to price change)
REMEBER ABSOLUTE VALUES ARE JUST NON NEGATIVE
cross price elasticity of demand
a measure of how much the quantity demanded of one good responds to a change in the price of another good
cped ( Cross-price elasticity of demand) formula
change in quantity demand of A / change in price of B x change of price of B x change in emand of A
RESULTS MENAING cross price elasticity of demand
= compliment relation (with) + = substitue relation (instead)
loss leaders
sell price A a a low price and good B is an essential complient so revnue rises from that like printers and printer cartdidges
income elasticity of demand
% change in quantity demanded given a % change in income
formula of income elasticity of demand
change in qd% / change in income% X change in income / change in qd
how do interpret results
= inferior goods (frozen chicken potatoes)
= luxry goods (salmon
veleben goods
demand increases as the price increases this is because as price rises less people can own them making them more desirable especially to the wealthy like patek watches
gross vs net
gross = before tax
net = after tax
what does imposing taxes on inelastic goods (unavoidable) usually do
increases profit for the goverment
what is another reason goverment introduce taxes on products
to reduce consumption
deadweight loss
the fall in total surplus that results from a market intervention
imposing a tax on a supplier
increase supply curve (shifts up left) because price has risen in order to sell so demand usually drops as lets say they sold for 10 they now have to sell for 12 if a £2 tax is imposed or sell more at the same price
imposing a tax on the buyer
customer pleasure is reduced from the price they pay so demand would drop to a smaller level (down to the left like a 160 degree angle)
why is tax not accounted for as a DWL
because it is a transfer one profits (goverment) one loses (buyer or supplier)
incidence of taxation on inelastic (demand doesnt chnage) demand products
a very vertical inverse demand curve means consumers "pay" tax as people want and are attatched to the product
incidence of taxation on elastic products
consumption falls here as produers "pay" tax as consumers arent attached to product or have substitues so the dmeand line is slowly falling
APL average product of labour
average amount produced per worker
MPL marginal product of labour
Change in outpout from one additional worker keeping all other inputs constant
APL Formula
Q/L
Q = Output units
L = Units of labour used
MPL Formula
ΔQ/ΔL
ΔQ = change in output
ΔL = change in labour
MRPL marginal revenue product of labour
how much more money does firm make after addition of another unit of labour determing a firms willingness to pay for the unit of labour
MRPL Formula
ΔTR/ΔL
TR = REVENUE = Q X P
L = Labour
winner takes all markets
a nurse is one to one whereas football is to large broadcasts allowing for more possibile revenue oppurtunities
tournament theory
CEOs are paid relating their marginal product (the value they add)
as even a small decision for a large corporation can reap large rewards
superstar economics
small differences in ability translate itno huge economic differences as at a large scale lets say 50bn compared to 50m - a 5% increase is much better making different candidates worth tens of millions
Like elite level footballer or high skilled workers/partners within a firm
rent seeking
money gained from having a advantage almost a bargaining power over actual work or investment
For example a driving instructure lobbying (trying to influence) a change to make driving instructor licesnse harder to gain removing competiton framed as a public safety measure
collective barganning
as large firms are a monopsy (limited alternative) workers create unions to protect themselves
things unions contribute to
wage pay equality , workers rights and welfare , wokring hours and conditions , political and civil rights