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Social Psychology
The scientific study of how we think about, influence, and relate to one another.
Attribution Theory
Explains how people interpret behavior by attributing it to internal (personality) or external (situational) causes.
Fundamental Attribution Error
The tendency to overestimate personality factors and underestimate situational influences when judging others.
Factors Affecting Attributions
Culture, perspective, and visibility of the situation influence whether we make internal or external attributions.
Attitudes
Feelings, beliefs, and behaviors directed toward people, objects, or ideas.
Attitudes Affect Actions
Strong attitudes, especially when externally expressed, can predict behavior.
Peripheral Route Persuasion
Persuasion using superficial cues (appearance, emotion) rather than logic.
Central Route Persuasion
Persuasion using facts, logic, and thoughtful processing; leads to longer-lasting attitude change.
Actions Affect Attitudes
Behavior can shape attitudes, especially when actions are voluntary.
Foot-in-the-Door Phenomenon
Agreeing to a small request increases likelihood of agreeing to a larger one later.
Stanford Prison Experiment
Study by Philip Zimbardo showing how roles and situations can influence behavior dramatically.
Role
A set of expectations about a social position that guide behavior.
Cognitive Dissonance Theory
Discomfort from conflicting thoughts or behaviors leads to changing attitudes to reduce tension.
Norms
Rules for accepted and expected behavior.
Conformity
Adjusting behavior or thinking to match a group.
Social Contagion
Spread of behaviors, emotions, or ideas through a group.
Conformity and Social Norms
People conform to be accepted and to behave correctly.
Normative Social Influence
Conforming to gain approval or avoid rejection.
Informational Social Influence
Conforming because others are seen as a source of accurate information.
Obedience
Following direct orders from authority figures.
Aschās Experiment
Showed people conform to group pressure even when clearly wrong.
Milgramās Experiment
Demonstrated obedience to authority, even when it conflicts with personal morals.
Lessons from Studies
Situation powerfully influences behavior; ordinary people can conform or obey under pressure.
Social Facilitation
Improved performance on simple tasks when others are present.
Social Loafing
Reduced effort when working in a group.
Deindividuation
Loss of self-awareness and restraint in group situations.
Group Polarization
Strengthening of group membersā initial opinions after discussion.
Groupthink
Desire for harmony overrides realistic decision-making.
Cultural Influence
Behavior is shaped by cultural norms and values.
Culture
Shared beliefs, behaviors, and traditions of a group.
Variation Across Cultures
Differences between individualistic and collectivist societies.
Variation Over Time
Cultural norms and values change across generations.
Prejudice
Unjustified negative attitude toward a group.
Stereotype
Generalized belief about a group.
Discrimination
Unjustified behavior toward a group.
Explicit Prejudice
Conscious attitudes and beliefs.
Implicit Prejudice
Unconscious biases.
Targets of Prejudice
Groups commonly subjected to bias (race, gender, religion, etc.).
Gender Prejudice
Bias based on gender roles or expectations.
LGBTQ Prejudice
Bias against sexual orientation or gender identity.
Belief Systems Prejudice
Bias based on religion or ideology.
Roots of Prejudice
Social inequalities, fear, and learned attitudes.
Social Inequalities
Unequal distribution of resources can increase prejudice.
Just-World Phenomenon
Belief that people get what they deserve.
Ingroup
āUsā group.
Outgroup
āThemā group.
Ingroup Bias
Favoring oneās own group.
Scapegoat Theory
Blaming others when things go wrong.
Other-Race Effect
Tendency to recognize faces of oneās own race more easily.
Aggression
Behavior intended to harm another.
Biology of Aggression
Aggression is influenced by genetics, brain activity, and hormones.
Genetic Influences
Genes can predispose individuals to aggression.
Neural Influences
Brain areas (like the amygdala) regulate aggression.
Biochemical Influences
Hormones like testosterone increase aggression.
Aversive Events
Pain, heat, or frustration can trigger aggression.
Frustration-Aggression Principle
Frustration leads to anger and potential aggression.
Reinforcement & Modeling
Aggression can be learned through rewards and observing others.
Media Models for Violence
Exposure to violent media may increase aggressive behavior.
Social Script
Learned expectations about how to behave in situations.
Violent Video Games
Can reinforce aggressive scripts, though effects vary.
Psychology of Attraction
Study of why people like and connect with others.
Proximity
Physical closeness increases liking.
Mere Exposure Effect
Repeated exposure increases liking.
Modern Matchmaking
Technology influences how relationships form.
Physical Attractiveness
Appearance influences first impressions.
Similarity
Shared interests and beliefs increase attraction.
Romantic Love
Deep emotional connection.
Passionate Love
Intense, emotional, and physical attraction.
Companionate Love
Deep affection and commitment.
Equity
Balance of give-and-take in relationships.
Self-Disclosure
Sharing personal information builds intimacy.
Altruism
Selfless concern for othersā well-being.
Bystander Intervention
Helping behavior in emergency situations.
Bystander Effect
Less likely to help when others are present.
Reciprocity Norm
Expectation that we return help.
Social-Responsibility Norm
Helping those in need regardless of return.
Conflict
Perceived incompatibility of actions or goals.
Social Trap
Short-term self-interest leads to long-term harm.
Mirror-Image Perception
Each side sees the other as evil.
Self-Fulfilling Prophecy
Expectations lead to behaviors that confirm them.
Superordinate Goals
Shared goals that require cooperation.
GRIT Strategy
Graduated and Reciprocated Initiatives in Tension Reduction; responding to aggression with measured cooperation.