MKTG 3100 CH19

0.0(0)
Studied by 1 person
call kaiCall Kai
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
GameKnowt Play
Card Sorting

1/6

flashcard set

Earn XP

Description and Tags

Marketing

Last updated 7:53 PM on 12/3/22
Name
Mastery
Learn
Test
Matching
Spaced
Call with Kai

No analytics yet

Send a link to your students to track their progress

7 Terms

1
New cards
Advertising
Non-personal communication via mass (and other) media paid for by an identifiable sponsor.
2
New cards
Public Relations
Drawing attention to your company for what they are doing FOR profit and what they are doing NOT for profit.
3
New cards
New Product Publicity
Company does a big launch
4
New cards
Product Placement
In response to clutter, companies pay to have their items somewhere in media
5
New cards
Cause Related
Company is donating a percentage of their profits to a cause
6
New cards
Event Sponorship
Company pays money to help host an event
7
New cards
Publicity
Free, but not controlled by the company