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Stereotypes
Beliefs that certain characteristics are regular of members of particular groups.
Prejudice
Attitudinal and affective response toward a group and its individual members.
Discrimination
Favourable or unfavorable actions directed towards members of a group.
Modern racism
Ongoing prejudice against nonwhites despite rejection of explicit racist belief.
Benevolent sexism
Chivalrous ideology marked by protectiveness and affection toward women who embrace conventional roles.
Hostile sexism
Dislike of nontraditional women and those seen as 'usurping' men's power.
Realistic conflict theory
Prejudice and discrimination among groups often arise from competition over limited resources.
The Robber's Cave Study
Explored ethnocentrism resulting from intergroup competition among 5th grade boys.
Minimal group paradigm
An experimental paradigm in which researchers create groups based on arbitrary criteria.
Social Identity Theory
The idea that a person's self-concept derives from the status of the groups they belong to.
Conformity
Changing one's beliefs or behaviour to align with those of others.
Informational social influence
Relying on others as a source of information about what is correct.
Normative conformity
The influence of others that comes from the desire to avoid disapproval.
Asch's conformity experiment
Demonstrated that many people conform to incorrect answers to avoid negative judgment.
Factors affecting conformity pressure
Includes group size, group unanimity, anonymity, expertise, status, and culture.
Minority influence
When consistent minority opinion influences public responses and private judgments.
Pluralistic ignorance
A phenomenon where people act contrary to their true beliefs due to perceived group norms.
Compliance
When a person responds favourably to an explicit request from another person.
Door in the face
A compliance approach that involves asking for a very large favour that will be refused, followed by a smaller favour.
Foot in the door
Involves making an initial, small request followed by a larger request to change self-image.
Prescriptive norms
The way a person is supposed to behave in a given context.
Descriptive norms
The behaviour exhibited by most people in a given context.
Norm of Reciprocity
Dictates that people should provide benefits to those who benefit them.
Obedience
Occurs when a more powerful person issues a demand to which a less powerful person submits.
Remote-feedback version
In Milgram's studies, the learner was in an adjoining room, leading to 66% of teachers delivering max shock.
Voice-feedback version
Teachers could hear the learner's pleas, resulting in 62.5% delivering max shock.
Proximity version
The teacher and learner sat in the same room.
Touch Proximity version
The teacher had to force the learner's hand onto the shock plate, resulting in the lowest % giving max shock.
Gradual increments
The step-by-step instruction made obedience more likely.
Baseline version
Experimenter stood next to participant.
Experimenter absent version
Experimenter left the room and communicated only by telephone.
Ordinary person version
Instructions were given by a confederate acting as another participant.
Contradictory experimenters version
One of the two experimenters announced that he found the proceedings objectionable.
Normative social influence
The desire to avoid the disapproval of the experimenter or anyone else associated with the study.
Self-discrepancy theory
Dictates that behaviour is motivated by standards reflecting ideal and ought selves.
Actual self
The self one believes they are.
Ideal self
The self that represents one's hopes and wishes.
Ought self
Represents one's duties and obligations.
High level construals
Seeing abstract, global, and core features that facilitate self-control.
Low level construals
Seeing salient, incidental, and concrete details.
Stereotyping
Cognition about a social group.
Ingroup
Any group to which you belong.
Outgroup
Any group to which you don't belong.
Generalization
Where info learned from one context is applied to other contexts.
Schemas
Cognitive structures that help organize knowledge and guide processing.
Ingroup bias
We tend to evaluate ingroup members more favourably, even when the groups are made based on arbitrary reasons.
Outgroup derogation
Negative evaluations of outgroup members, such as hating someone because they're different.
Illusory correlation
People seeing relationships between events/characteristics/categories that are not actually related.
Warmth
How much we like the group; comes from presence (low warmth) / absence (high warmth) of competition.
Competence
How much we respect the group; comes from group's social status.
High warmth, low competence
Groups that are pitied and constantly helped even if not needed.
Low warmth, high competence
Groups that are envied and not helped.
Low warmth, low competence
Groups that are hated and seen as a drain on resources.
High warmth, high competence
Groups that are admired and we go out of our way to help.
The Doll Study
Surveyed doll colour preferences of Black schoolchildren, revealing a preference for White dolls.
Shooter Bias
Participants were faster to make 'shoot' decisions for armed Black targets than for armed White targets.
Stereotype threat
Fear that actions/behaviour will confirm a stereotype that applies to us.
Robber's Cave Study
Study showing how dividing groups can create ingroup and outgroup bias through competition.
Realistic conflict
Intergroup conflict develops from competition for limited resources.
Symbolic conflict
Conflict that does not involve tangible resources but values, rituals, traditions, etc.
Superordinate goals
Goals that require cooperation between groups to achieve, reducing conflict.
Intergroup contact
Conflict decreases if certain conditions are met, such as equal social status and sustained close contact.
Social influence
Exercise of social power to change the attitudes and behaviours of others.
Informational conformity
Conforming to navigate ambiguous situations by mimicking what others do.
Social norms
An expected standard of behaviour and belief established and enforced by a group.
Library Study
Demonstrated the power of expectations regarding social norms.
Internal compliance
Acting according to beliefs and principles.
External compliance
Acting out of concern for how it would appear to refuse.
Factors encouraging compliance
1. Positive mood 2. Reciprocity 3. Giving reasons for need of help.
Positive mood
People are more likely to comply in a good mood.
Reciprocity
Do something nice for someone, they'll be more likely to do something for you.
Langer, Blank & Chanowitz (1978) - printing study
Examined compliance in requests to cut in line for a printing machine.
Factors affecting obedience
Distance between authority and the person receiving orders.
Motivation
Internal state that activates and directs thoughts and behaviour.
Goals
Actions done to satisfy a need.
Self-discrepancy
Psychological distance between possible selves.
Affiliation needs
The need to be social; we are social creatures by nature.
Achievement needs
The need to be successful.
Schachter (1959) study
Examined the relationship between anxiety and willingness to affiliate.
Extrinsic motivation
Motivated by rewards associated with the activity.
Intrinsic motivation
Motivated by the activity itself.
Mastery goals
To get better; associated with intrinsic motivation.
Performance goals
Interested in only reward; associated with extrinsic motivation.
Regulatory Focus Theory
Two general ways to approach any goal: promotion focus and prevention focus.
Promotion focus
Work toward ensuring success.
Prevention focus
Work toward avoiding failure.