Marketing - Unit 5

Place

Marketing activities involved in making products available to customers

Decisions about place

Where products should be offered, how to get to that place and making sure there is enough product available

Channel of Distribution

The root a good takes from original source to buyer

Intermediaries

Resellers who resell products for that they have purchased to other intermediaries or final consumer

Wholesaler

B2B, a business buys a product from a producer and sells to another business

Retailer

B2C, a business buys product from a producer or wholesaler and sells to customer

Order Channel of Distribution

Producer, wholesaler, retail, consumer

Supply Chain

Another word for channel of distribution, link raw materials to final consumers

Agent + Broker

Bring together, buyers and sellers

Direct Distribution

No channel of distribution, is direct and often a service

Indirect Distribution

A channel of distribution that uses one or intermediaries

Physical Distribution

The physical movements of goods in the distribution channel

Components of Physical Distribution

Products, channel members, transportation companies, warehouses

Products

Reason for physical distribution

Channel Members

Businesses that need to distribute their products or venders

Transportation Companies

Companies that transport products

Warehouses

Building storing large quantities of items