The Theory of Consumer Choice Lecture Notes

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This set of vocabulary flashcards covers the micro-foundations of consumer demand, including budget constraints, indifference curve properties, optimization conditions, and applications like Giffen goods and labor-leisure trade-offs.

Last updated 3:33 AM on 6/1/26
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20 Terms

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Theory of Consumer Choice

An economic theory that examines the micro-foundations behind the demand curve, applying the principle that people face trade-offs to the context of spending, saving, and time allocation.

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Budget Constraint

The limit on the consumption bundles a consumer can afford given their income and market prices, expressed by the equation pxx+pyy=Ip_{x}x + p_{y}y = I.

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Slope of the Budget Constraint

The rate at which a consumer can trade one good for another, equal to the relative price of the two goods (pxpy- \frac{p_{x}}{p_{y}}). For example, 5 liters of Pepsi per pizza reflects the opportunity cost of one pizza.

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Indifference Curves

Graphs showing various consumption bundles that provide the consumer with the same level of satisfaction (U(x,y)=kU(x, y) = k).

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Marginal Rate of Substitution (MRS)

The slope of the indifference curve at any given point, representing the rate at which a consumer is willing to trade one good for another while maintaining constant happiness.

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Convexity (Bowed Inward)

A property of indifference curves showing that people are more willing to trade away goods they have in abundance, reflecting diminishing marginal utility.

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Perfect Substitutes

Goods with a fixed Marginal Rate of Substitution (MRS), such as two nickels for one dime, resulting in straight-line indifference curves.

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Perfect Complements

Goods consumed in fixed proportions, such as left shoes and right shoes, resulting in right-angled (L-shaped) indifference curves.

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Consumer's Optimum

The point where the budget constraint is tangent to the highest possible indifference curve, satisfying the condition MRS=pxpyMRS = - \frac{p_{x}}{p_{y}}.

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Optimization Condition (Marginal Utility)

The state where the marginal utility per dollar spent is equal across all goods, represented as MUxPx=MUyPy\frac{MU_{x}}{P_{x}} = \frac{MU_{y}}{P_{y}}.

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Normal Goods

Goods for which consumption increases as the consumer's income rises.

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Inferior Goods

Goods for which consumption decreases as the consumer's income rises.

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Substitution Effect

The change in consumption resulting from moving along a given indifference curve to a point with a new Marginal Rate of Substitution (MRS), triggered solely by a change in relative prices.

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Income Effect

The change in consumption resulting from moving to a new indifference curve due to a change in the consumer's purchasing power.

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Giffen Good

A highly inferior good for which an increase in price raises the quantity demanded because the income effect outweighs the substitution effect (e.g., Irish potatoes during the 19th-century famine).

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Price of Leisure

The hourly wage (ww), which represents the opportunity cost of not working.

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Labor-Leisure Budget Constraint

The trade-off between consumption and leisure, modeled as pcc+wl=w100p_{c}c + wl = w100 for 100 hours of awake time per week.

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Backward-Bending Labor Supply Curve

A supply curve that occurs when the income effect of a wage increase dominates the substitution effect, causing a person to work less as wages rise.

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Consumption-Saving Decision

The choice between consumption when young and consumption when old, where the relative price is determined by the interest rate (rr).

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Household Saving Budget Constraint

The constraint for intertemporal choice, expressed as pOcO+(1+r)pYcY=(1+r)Ip_{O}c_{O} + (1 + r) p_{Y}c_{Y} = (1 + r) I.