ECN CHAPTER 10

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These flashcards cover key terminology and concepts related to consumer choice and behavior in microeconomics.

Last updated 9:25 PM on 4/20/26
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16 Terms

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Utility

A measure of satisfaction or pleasure that a consumer derives from the consumption of goods and services.

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Consumption bundle

The collection of all the goods and services consumed by an individual.

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Utility function

A mathematical representation of an individual's preferences, showing the total utility generated from consumption.

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Util

The unit of measurement for utility.

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Marginal utility

The additional satisfaction or utility gained from consuming one more unit of a good or service.

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Marginal utility curve

A graph that shows how marginal utility changes as the quantity of a good consumed changes.

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Principle of diminishing marginal utility

The principle stating that as a consumer consumes more units of a good, each additional unit provides less additional utility.

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Budget constraint

A limit on the consumption bundles that a consumer can afford based on their income and the prices of goods.

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Consumption possibilities

The various combinations of goods and services that a consumer can purchase given their budget constraint.

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Budget line

A graphical depiction of all affordable consumption bundles that a consumer can purchase if they spend all of their income.

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Optimal consumption bundle

The combination of goods that maximizes a consumer's total utility while staying within their budget constraint.

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Marginal utility per dollar

The additional utility gained from spending one more dollar on a good or service.

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Optimal consumption rule

The rule that states that at the optimal consumption bundle, the marginal utility per dollar spent on each good is equal.

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Substitution effect

The change in the quantity consumed of a good due to a change in its price, leading consumers to substitute away from more expensive goods.

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Income effect

The change in the quantity consumed of a good due to a change in the consumer's purchasing power following a price change.

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Giffen good

A type of inferior good for which demand increases when its price increases, contrary to the law of demand.