Module 7: Media and Globalization

Globalization

Entails the spread of various cultures.

Ideas

Globalization also involves the spread of _______.

Media

Globalization relies on _____ as its main conduit for the spread of global culture and ideas.

Media
Globalization

__________ and ________ have a complex relationship that must be untangled in order to fully comprehend today’s society.

Jack Lule

Describes media as a means of conveying something such as a channel of communication.

Technologies of Mass Communication.

When commentators refer to "media" they mean the _____________________.

Print Media
Broadcast Media
Digital Media

Types of media:

Print media

Books, magazines, and newspapers

Broadcast media

Radio, film, and television

Digital media

Internet and mobile mass communication. In internet media, there are e-mail, internet sites, social media, and internet-based video and audio.

Marshall McLuhan

He once declared that the medium is the message. His statement was an attempt to draw attention to how media, as a form of technology, reshape societies

Expand the reach of communication.

Positive effects of Media

Amputate and limit human senses.

Negative effects of Media

Global village

McLuhan declared that TV was turning the world into a _______ which means, the perception of the world would be the same.

Homogenize culture

Media scholars assumed that global media had a tendency to _____________.

Herbert Schiller

Argued that not only was the world being Americanized, but this process also led to the spread of American capitalist values like consumerism.

John Tomlinson

Cultural globalization is really a cover for Western cultural imperialism as it promotes homogenized westernized consumer culture.

Cultural Imperialism

A process by which one country dominates other countries’ media consumption and consequently dominates their values and ideologies

Political-economy

A ________ perspective argues that the homogenization of culture and communication leads to shared values and ideologies.

American values
Ideologies

A cultural imperialism perspective argues therefore that ________ and _________ are imposed upon the rest of the world , through media texts

Could global trade have evolved without flow of information on market, prices, commodities, and more?
Could empires have stretched across the world without communication throughout their borders?
Could religion, music ,poetry, film, fiction, cuisine, and fashion develop as they have without the intermingling of media and cultures?

Jack Lule is a contemporary in the study of globalization and media asked: ________, _______, ________.