TV audiences

How do producers attract, reach and address audiences

• Production factors

• Distribution/Marketting

• Consumption/ Engagement-technology

Technological impact on audiences ST

-Lack of Watershed

-Binge Culture

-No ads breaks

-Social Media marketing

-Lack of regulation

Technological Impact on Audiences Deutchland 83

• Sundance TV focus on world cinema

• Channel 4 fulfills remit of diverse

• Social Media marketing

• Publicly funded higher audience

How audiences view TV

-Appointment viewing-sense of anticipation waiting for next episode

-Ritual viewing-ability to organise week around next episode

-Shared Experience

-Comfort viewing

-Family Viewing (cultural decline due to online streaming-less mass audiences)

How Audiences use LFTVDS

• Informing

• Cultural Tourism

• Personally Identify with characters

• Escapism

• Pleasure: Hunour, pathos, suspense, action

Targeting and Addressing Audiences Context

-Culturally and Economically globalised tv must attract international and national audiences

This results in:

• Stars

• High budget

• Genre hybridity

• Seasonal

D83 Channel 4

-9pm peak time

-Sunday night

-2.5 million viewers of ep 1

-Was highest foreign on British Tv at the time

D83 American Appeal

-East socialism would be exotic to American capitalism

ST audience appeal-Trailer

-Humour: Joyce and Hopper comedy

-Pathos:Wills disappearance

-Action scenes montage

ST ideology

-Family Values:

• Dominant:Identify joyce as mother

• Negotiated: Family not very convincing

• Oppositional: Critic Joyce’s entrapment in domestic roles

Audience Interpratioins

-English language:America positively represented

-Non english:More complex

Effect of Audiences Nostalgia

Depends on experience of era (80s)

Channel 4 demographic

ABC1

Netflix audience demographics

Not released but younger is expected due to online media

Disruption to audience loyalty (Historical Context)

-Growth of streaming

-Less class structure

-Social and cultural identity changing

Audience Expectations

• Choice

• Accessibility

• Immediacy

Due to cheap smart Tvs (Economic) and Increase in broadband speed (political)

Why is traditional regulation at risk

• Globalisation

• Digital media

• Convergence

EU regulation

30% EU content to operate in global streaming