WGU D373: PA - Applies Strategic Marketing Tools and Methodologies ACTUAL exam: QUESTION AND ANSWERS UPDATED 2026 LATEST

What is a new company entering an established industry with groundbreaking ideas or products known as?

Disruption

What is a key factor for product success when a company releases a product that creates a new product category?

Consumer education

What is the riskiest growth strategy for a company according to the Ansoff Matrix?

Diversification

Which growth strategy in the Ansoff Matrix is represented when a company develops a new product for a new market?

Product diversification

What describes the creation of a minimum viable product (MVP)?

Developing a product that meets the basic needs of the customers

Which methodology fulfills the basic needs of customers with the intent of building a more useful final version based on user feedback?

Minimum viable product

A car dealership calls a new customer to ask about their buying experience. Which research method is this?

Personal interview

Which type of research method are focus groups, personal interviews, and shopper interception?

Offline

After a product launch, a company wants to know the general public opinion of its new product. Which research method should the company use?

Social sentiment

What is the phase of the product life cycle in which a product has a significant market share?

Maturity

Recognizing that CD-ROMs are no longer being used, a PC manufacturer decides to no longer manufacture or sell its PC model that includes CD-ROM drives. Which stage of the product life cycle is the PC model in?

Decline

A well-known furniture manufacturer has achieved considerable awareness and market share. What is this stage in the product life cycle?

Maturity

A company completes a successful prototype and is ready to find the suppliers, vendors, designers, and developers needed to proceed with production. Which stage of product development is the company in?

Sourcing

Which methodology breaks larger, longer efforts into shorter phases of product development?

Agile

An ecommerce coffee company creates blog articles about the health benefits of the beverage with the intent to have these articles appear on search engine results pages (SERPs). What is a stage of the buyer journey that this tactic targets?

Awareness

A publishing company wants to advertise its latest true crime thriller during podcasts and television shows on the same topic. Which media type should the company use?

Paid

A cosmetics company asks its social media followers to use its hashtag when completing a look using its product. Which type of media is the company pursuing?

Earned

Which owned asset informs brands on who to target and how to message to them?

Data

A company publishes a blog about trends in its industry to support its inbound campaign. What type of marketing does this inbound campaign rely on?

Content

Which marketing strategy has been most affected by privacy laws?

Social media marketing

A company is releasing a new product and is ready to begin planning the marketing campaign. What should the company create to define the strategy, execution, and responsibilities for the campaign?

Creative brief

Which marketing tool keeps all parties aligned regarding the strategy, execution, deliverables, and timelines for a campaign?

Creative brief

After an initial call, a company sends an interested prospect an email with a link to a how-to video to help them better understand how its product works. Which part of the acquisition process has occurred?

Nurture

A TV commercial for a mortgage refinance company begins with an announcer stating, "Veteran homeowners..." Which component of the attention, benefit, linkage, and equity (ABLE) framework is being utilized to attract this target audience?

Attention

Each time a consumer visits a discount clothing website, the website greets the consumer by name and suggests new clothing that is similar to the consumer's past purchases. Which tactic is being applied?

Personalization

What is impacted when a consumer has a frustrating experience in a website, app, or other human-to-machine interaction?

User experience

A consumer visits a website about skylights. After being on the website for 10 seconds, a window opens in the lower-right corner, and a representative asks if the consumer has questions. What is driving this response?

Chatbots

Before publishing a blog, the writer pays special attention to how the blog's metadata is written. Which digital tool is the writer focused on?

Search engine optimization