MKTG 3100 CH3
0.0(0)
Studied by 1 person
Call Kai
Learn
Practice Test
Spaced Repetition
Match
Flashcards
Knowt PlayCard Sorting
1/8
Earn XP
Last updated 5:22 PM on 12/2/22
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
|---|
No analytics yet
Send a link to your students to track their progress
9 Terms
1
New cards
4E Framework for Digital Marketing
1. Excite the customer, make it relevant, and personal
2. Educate the customer, product benefits/features
3. Experience simulate real time
4. Engage and communicate with the customer
2. Educate the customer, product benefits/features
3. Experience simulate real time
4. Engage and communicate with the customer
2
New cards
Wheel of Social Media Engagement
Information
Connected
Network
Dynamic
Timeliness
Connected
Network
Dynamic
Timeliness
3
New cards
Information
Outcome in which relevant information is spread by firms or individuals to other members of the social network.
4
New cards
Connected
Outcome that satisfies humans’ innate need to connect with other people.
5
New cards
Network
Outcome in which every post is spread instantaneously across social media
6
New cards
Dynamic
Information is exchanged to network participants through back-and-forth communications
7
New cards
Timeliness
Firms must engage with the customer are the right place and time
8
New cards
Categories of Social Media
1. Social networking sites
2. Media sharing sites
3. Though sharing sites
2. Media sharing sites
3. Though sharing sites
9
New cards
Influencer marketing
A marketing strategy that uses opinion leaders, popular on social media, to drive marketing messages to a target audience