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Attention
The ability to focus on specific stimuli or locations in our environment
Selective Attention
attending to one thing while ignoring others; We do not attend to a large fraction of the information in the environment.; We filter out some information and promote other information for further processing.
Divided Attention
paying attention to more than one thing at a time
Dichotic Listening
Colin Cherry; One message is presented to the left ear and another to the right ear; Participant "shadows" one message to ensure he is attending to that message.
Early selection model
Filters message before incoming information is analyzed for meaning
Sensory memory
Holds all incoming information for a fraction of a second; Transfers all information to next stage
Filter
Identifies attended message based on physical characteristics; Only attended message is passed on to the next stage
Detector
Processes all information to determine higher-level characteristics of the message
Short-term memory
Receives output of detector; Holds information for 10-15 seconds and may transfer it to long-term memory
Intermediate selection model
Attended message can be separated from unattended message early in the information-processing system.
Dictionary unit
Contains words, each of which has a threshold for being activated
Late Selection Models
Selection of stimuli for final processing does not occur until after information has been analyzed for meaning
who is associated with late selection models
MacKay
who is associate with early selection models
Broadbent
who is associated with intermediate selection models
Treisman
Processing capacity
how much information a person can handle at any given moment
Perceptual load
the difficulty of a given task
High-load
(difficult) tasks use higher amounts of processing capacity
Low-load
(easy) tasks use lower amounts of processing capacity
Stroop effect
Name of the word interferes with the ability to name the ink color; Cannot avoid paying attention to the meanings of the words
Saccades
rapid movements of the eyes from one place to another
Stimulus salience
areas that stand out and capture attention
Scene schema
knowledge about what is contained in typical scenes; Help guide fixations from one area of a scene to another
Precueing
directing attention without moving the eyes- Participants respond faster to a light at an expected location than at an unexpected location
Divided Attention
(Schneider and Shiffrin) Practice enables people to simultaneously do two things that were difficultat first.
Inattentional blindness
Stimulus that is not attended is not perceived, even though a person might be looking directly at it
Change blindness
If shown two versions of a picture, differences between them are not immediately apparent; Task to identify differences requires concentrated attention and search.
binding
The process by which features such as color, form, motion, and locationare combined to create our perception of a coherent object.
Preattentive stage
- Automatic- No effort or attention- Unaware of process- Object analyzed into features
Focused attention stage
Attention plays key role- Features are combined
Treisman and Schmidt (FIT)
Participants report combination of features from different stimuli.- Illusory conjunctions occur because features are "free floating."
Memory
processes involved in retaining, retrieving, and using information about stimuli, images, events, ideas, and skills after the original information is no longer present
sensory memory
initial stage that holds all incoming information for seconds or fractions of a second; retention, for very brief periods of time, of the effects of sensory stimulation
short term memory
holds five to seven items for about 15 to 20 seconds; Includes both new information received from the sensory stores and information recalled from long-term memory
Control processes
active processes that can be controlled by the person; strategies associated with the different types of memory
Persistence of vision
retention of the perception of light
Iconic memory
brief sensory memory of the things that we see
Echoic memory
brief sensory memory of the things that we hear
who performed a short term memory experiment?
Peterson & Peterson
Capacity of short-term memory?
5-8 items
Chunking
small units can be combined into larger meaningful units
who worked in training people in chunking?
Ericsson and coworkers
Baddeley and Hitch difference in stm and wm
STM holds information for a brief period of time- WM is concerned with the storage, processing and manipulation of information, and is active during complex cognition
working memory
Limited-capacity system for temporary storage and manipulation of information for complex tasks such as comprehension, learning, andreasoning
Phonological similarity effect
Letters or words that sound (not look) similar are confused
Word length effect
Memory for lists of words is better for short words than for long words- Takes longer to pronounce and rehearse longer words and to produce them during recall
Articulatory suppression
Speaking prevents one from rehearsing items to be remembered
Visuospatial Sketch Pad
Creation of visual images in the mind in the absence of a physical visual stimulus (Shepard and Metzler)
The Central Executive
Acts as the attention controller• Focus, divide, switch attention• Controls suppression of irrelevant information
The Episodic Buffer
Backup store that communicates with long-term and working memory components• Hold information longer and has greater capacity than phonological loopor visuospatial sketchpad
what part of the brain is associated with working memory?
prefrontal cortex
long term memory
"Archive" of information about past events and knowledge learned• Works closely with working memory• Storage stretches from a few moments ago to as far back as one can remember• More recent memories are more detailed
visual coding
refers to the process of converting visual information into a format that can be stored and retrieved from memory, often in the form of mental images or visual representations.
auditory coding
memory refers to how the brain processes and stores sound information, involving encoding, storage (short-term and long-term), and retrieval, with the echoic memory playing a crucial role in briefly holding auditory stimuli.
semantic coding
memory process where you focus on the meaning of information, rather than its visual or auditory features, leading to deeper and more effective memory formation.
Recognition memory
identification of a previously encountered stimulus
what is responsible for long term memory?
hippocampus
damage to what part of the brain may affect short term memory?
parietal lobe
Episodic memory
memory for experiences- Involves mental time travel
Semantic memory
memory for facts- General knowledge, facts- "Knowing"
Autobiographical memory
People's memories for experiences from their own lives. These memories have both episodic components (relieved specific events) and semantic components (facts related to these events).
How Time Affects Memories
Forgetting increases with longer intervals after encoding; Forgetting is not an "all-or-nothing" process
Familiarity
semantic memory
Recollection
episodic memory
Constructive episodic simulation hypothesis
Episodic memories are extracted and recombined to create simulations of future events- Helps us to anticipate future needs and guide future behaviors- Adaptive function similar to mind wandering
Implicit memory
Occurs when learning from experience is not accompanied by conscious remembering
Procedural Memory
Skill memory: memory for actions• May have no memory of where or when learned• Perform procedures without being consciously aware of how to do them• People who cannot form new LTMs can still learn new skills (e.g., HM)
Priming
Presentation of priming stimulus changes person's response to a test stimulus
Propaganda effect
more likely to rate statements read or heard before as being true- Involves implicit memory because it can occur when people are not aware of previously seeing or hearing statement- Implications for advertisements
Open ended questions
· List four words that would have a low threshold for being activated for the typical MC student, according to the dictionary unit in Treisman’s Attenuation Model.
· Who was Phineas Gage and what did his case study teach us about the brain? Include how his behavior changed.: Accident caused damage to Gage’s frontal lobe.• Accident changed Gage’s personality from an upstanding citizen to aperson with low impulse control, poor ability to plan, and poor social skills.
· Describe one of the following case studies, including the specific part of the brain that was affected and the resulting changes in behavior: HM, KF, KC, or LP: HM - surgery removed hippocampus– Retained short-term memory (STM) but unable to transfer info to long-termmemory (LTM)– Unable to form new LTMs