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External environments
All events outside a company that can influence or affect it
Basic characteristics:
-Environmental change
-Environmental complexity
-Resource scarcity
General Environment
Big Picture Forces, broad trends that affect most organizations
Ex. Economy, Technology, Demographics
Specific Environment
Direct Players, forces that directly impact your organization’s performance
Environmental Change
how fast these environments shift
stable: slow, predictable
dynamic: fast, unpredictable
Punctuated Equilibrium Theory
Stability (small improvements) →disruption (big shift) →new normal (new equilibrium)
Ex. Smartphones
Simple Environment
few external factors to monitor, easier to predict and manage
EX: Small local bakery
Complex Environment
many external factors to track, constant change creates uncertainty
EX: Airline industry
Resource scarcity
the abundance or shortage of critical organizational resources in an organization’s external environment
EX: Global Microchip Shortage (2020–2022)
Uncertainty
extent to which managers can understand or predict which environmental changes and trends will affect their businesses
EX: COVID-19 Pandemic
Economic Forces
The economy shapes how easy (or hard) it is for businesses to grow
Ex. Hiring, Pricing, Inventory, Expansion
Technological
External Impact (Customers/Market) Internal Impact (Operations/ Employees)
Sociocultural
Workforce & Staffing- demographics shift influence
Customer Demand- cultural trends influence
Political–legal forces
the laws, regulations, and court decisions that shape what businesses can and cannot do
they affect:
how the company operates
business costs
risk & reputation
strategic decisions
Customers
what people want, expect, and will pay for
Reactive (Respond After) | Fix issues after they happen
Proactive (Plan Before) | Anticipate needs before problems occur
Competitors
businesses in the same industry that offer similar products or services to the same customers
Competitive analysis
the process of tracking competitors to understand:
Who they are
What they’re doing
Where they’re strong/weak
What they might do next
Supplier
Supplier Dependence (Buyer depends on Supplier)- company relies heavily on supplier
Buyer Dependence (Supplier depends on Buyer)- supplier relies heavily on buyer
Industry regulation
regulations and rules that govern business practices and procedures of specific industries, businesses, and professions
Advocacy groups
concerned citizens who band together to try to influence the business practices of specific industries, businesses, and professions
3-Step Process to Making Sense of Changing Environments
Environmental Scanning - Actively monitor the environment for trends, events, and issues that could impact the organization
Interpretation - Make meaning of what’s happening
Action- Respond by making decisions and adjusting strategy
Scan → Interpret → Act
Three Levels of Organizational Culture
Seen (Surface Level)- This is the part of culture that’s easiest to observe
Heard (Expressed Values and Beliefs)- This level is about what people say and how decisions are justified
Believed (Unconscious Assumptions)- These are the deep, taken-for-granted beliefs that really drive behavior
SWOT Analysis
Strengths: These are the internal factors that give a business a competitive advantage or unique capabilities.
Weaknesses: These are internal factors that hinder a business's performance or put it at a disadvantage compared to competitors
Opportunities: These are external factors in the business environment that have the potential to benefit the organization
Threats: These are external factors that may pose challenges or risks to the business.