busi 100 unit 2

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Last updated 2:15 PM on 4/21/26
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12 Terms

1
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scope divergence

the situation where ratings are based on different sets of attributes

2
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measurement divergence

a situation where rating agencies take different views on the relative importance of attributes

3
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weights divergence

emerges when rating agencies take different views on the relative importance of attributes

4
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ROA

net profits/average total assets

5
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ROE

net income/shareholder’s equity

6
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4 P’s of Marketing

  • Product

  • Place

  • Price

  • Promotion

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Product

  • designing a product to meet consumers needs

  • features, quality, branding, packaging, guarantees

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Place

  • getting the product to the right place

  • sales channels, locations, inventory, transport

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Price

  • setting an appropriate price

  • price strategy, pricing, allowances, payment terms

10
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Promotion

  • developing an effective promotional strategy

  • advertising, promotional channels, PR

11
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financial materiality

how likely a topic will affect finance, performance, or risk of a company

12
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impact and stakeholders materiality

measures impact on economy, environment, and people