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Bias
When a study systematically favors certain outcomes
Blinding
Refers to subjects not knowing which treatment they are receiving
Block design
Experimental design where subjects are divided into representative groups to bring up certain differences into the picture and reduce variation(for ex. blocking by gender, age, or race) and randomization then takes place within each block
P → reduce possible lurking variables
Census
An attempt to include the entire population
Cluster Sample
Involves dividing the population into heterogeneous groups called clusters and then picking everyone in a random sample of the clusters
Completely randomized design
An experimental design in which everyone has an equal chance of receiving any treatment
Confounding
When there is uncertainty as to which variable is causing an effect
Control group
A group given no treatment or a sham treatment
Double-blinding
Refers to subjects and those evaluating their responses not knowing who received which treatments
P → to reduce bias from both sides
Experimental study
Involves applying a treatment to one or more groups and observing the responses
Nonresponse bias
When a large fraction of those sampled do not respond
Observational study
Researchers merely observe (no treatments are applied)
Parameter
A numerical measurement describing some characteristic of the population
Placebo
A dummy or sham treatment such as a sugar pill (made to look like the actual pill)
Population
Entire set of items, events, people, objects, and so on that are of interest
population → parameter
Random assignment
In experiments, when subjects are randomly assigned to treatments
P→ to even out effects over which we have no control (confounding/lurking variables)
Random sampling
Use of chance in selecting a sample from a population
P→ to allow for generalization of conclusions
Response bias
When the question itself leads to misleading results
(for ex. ppl don’t want to be perceived as having unpopular, unsavory, or illegal views)
Sample
The part of the population actually examined
sample → statistics
Simple random sample (SRS)
A sample selected in such a way that every possible sample of the desired size has an equal chance of being selected (each element of the population will also have an equal chance of being selected)
Statistic
A numerical measurement describing some characteristic of the sample
Statistical significance
A resulting difference among treatment groups too large to be attributed to chance
Stratified random sample
Involves dividing the population into homogeneous groups called strata and then picking random samples from each of the strata
Systematic sample
Involves order the population, choosing a random point to start, and then picking every nth person for some n
Undercoverage bias
When part of the population is ignored (for ex. some telephone surveys miss all those who only have cell phones)
Voluntary response bias
When individuals choose whether or not to respond
(for ex. radio call-in shows and Internet surveys)