AGRI 195: 3b

Surveys

• A method of data collection

• provide a description of trends, properties or characteristics of a population by studying a sample of that population.

• uses questionnaires or structured interviews for data

  collection, with the goal of generalizing from the sample

Social Surveys

collect social variables that cause or are results of human

behavior.

Quantitative survey

• Questions produce numeric and measurable responses

• find out how data are distributed & how variables are related

Qualitative survey

• usually, open-ended qstns produce non-numeric data

• non-numeric data transformed to numeric data by coding to perform

Mixed survey

• both quantitative (numeric) & qualitative (non-numeric) data

Survey Objectives

general statement/s of what the aims of the survey are and what it

is trying to find out.

Develop Research questions

-To arrive at precise answers, RQs must be

clear and well-stated.

Unit of Analysis

determine which individuals or groups can best answer survey questions

and provide data to best satisfy Survey Objectives.

Conceptual Framework

map of how Survey Objectives will be achieved

• maps out how the Researcher thinks or suspects (hypothesis) the variables

affect each other.

Survey Questions

are

questions directly asked

to respondents of survey.

Close-ended questions

questions wherein the researchers provided a list of options to choseO

Open-ended questions

responses freely written (or spoken) by respondent