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Quantitative research
Type of research where data collected is numbers -- considered a more trustworthy type of research, more likely to help identify a cause-effect relationship
Qualitative Research
Type of research where data collected is words (via self-reports, case studies, or observations)-- data is therefore considered more subjective, less likely to point towards any kind of cause-effect relationship
Correlational studies
Type of quantitative research designed to determine whether or not a relationship exists between two variables -- if one is present, is the other? DOES NOT show cause-effect relationship, though
Laboratory experiment
Type of quantitative research -- conducted in a controlled setting, and where one or more participant groups are exposed to an independent variable the researchers are studying the effect of
Field experiment
Type of quantitative research -- conducted in a more natural setting, outside a laboratory; higher ecological validity, but confounding variables more likely to be present (so, less control)
Quasi-experiment
Type of quantitative research -- follows the form of an experiment, but researchers cannot randomly assign participants to control/experimental conditions, as the IV is "part of" the experimental condition already (e.g., experiment studying the impact of cancer on memory; some participants ALREADY HAVE cancer, some don't)
Self-report
Type of qualitative research -- participants provide subjective information about their own thoughts, feelings, or behaviors, typically via survey or interview
Case study
Type of qualitative research -- one individual or group is studied in depth, in the hope of revealing universal principles about all humans
Observation
Type of qualitative research -- observing participants and systematically recording how they behave, in order to gain valuable data that's valid/"true to life"
Aim
The purpose or intention of the research study
Procedures
The "action steps" taken by researchers and participants to carry out the research -- includes the specific task participants are asked to do, in an experiment
Target population
Specific group of people whose behavior the researchers want to investigate (e.g., "American women")
Findings
The researcher's report concerning factual data he/she/they collected
Conclusions
The researcher's synthesizes and interprets the findings, including giving his/her/their opinions on what the findings mean
Sample
The people within the target population who are chosen to actually participate in a study
Representative sample
THE GOAL of a good sampling method -- a sample that accurately represents a population, in terms of ethnicity, gender, etc.
Random sampling
Type of sampling where every member of the target population has an equal chance of being selected -- "putting all the names in the hat" -- best way to quickly and cheaply obtain a sample that accurately represents the target population
Opportunity sampling
A.k.a. convenience sampling -- using whoever happens to be present (and agrees) as the participants -- easy, but less likely to accurately reflect target population (= lower validity of results)
Self-selected sampling
A sampling method which uses only those who volunteer, typically through advertisements of some sort -- easy, but less likely to accurately reflect target population (= lower validity of results)
Stratified sample
This type of sample draws random samples from each subgroup (ethnic, gender, etc.) within the target population -- more representative = higher validity of findings, but expensive/time-consuming to gather
Sampling bias
When errors in gathering a sample result in an unrepresentative sample, resulting in the validity of the research's findings being questionable
Random assignment
Experimental procedure by which participants are put into control or experimental conditions randomly; helps control for participant variability
Validity
The degree to which a research study's findings are trustworthy, reflect reality, and so should be taken seriously in terms of explaining human behavior truthfully
Internal validity
Degree to which an experiment truly shows a cause-effect relationship between two factors (or whether some unaccounted-for confounding variables led to the results)
External validity
A.k.a. generalizability -- degree to which the findings of the study can be generalized to people outside the study's participant group (other genders, other cultures, other age groups, etc.)
Ecological validity
The degree to which either the ENVIRONMENT in which an experiment takes place, or the TASK participants are asked to perform, are artificial, not environments/tasks people normally are in/do -- if EV is low, then the validity of the study's findings can be questioned
Construct validity
When designing a study aimed to investigate an abstract concept or theory (e.g., "intelligence," "schema"), the degree to which the construct itself is clearly defined and (therefore) measurable?
Reliability
The extent to which a study yields consistent results, whether run at different times, or by different researchers
Experimental hypothesis
Predicts the relationship between the IV and the DV
Null hypothesis
Predicts that there will be no difference between the control and experimental conditions, or that any differences result will be due to chance
Independent variable
The variable that the researcher is looking to find the effect of, that he/she deliberately manipulates
Dependent variable
The variable that is being measured after the manipulation of the independent variable
Operational definitions
Very descriptive/clear definitions of the IV and the DV, in order to allow for easy future replication by others
Control condition
The group or condition in which the IV has NOT been introduced
Confounding variable
Variable that is not expected, and therefore not controlled for, by the experimenter; could affect the validity of the study's findings
Experimental condition
The group or condition in which the IV HAS been introduced
Demand characteristics
Poorly-designed aspects of a research study that lead participants to try to guess the aims of the study and then act accordingly -- can make results less valid
Participant variability
The extent to which the participants may share a common trait/set of traits, which could bias the results of the study (e.g., without researchers knowing, all participants are genetically predisposed to depression)
Researcher bias
When the researcher is not being objective, consciously/unconsciously tries to manipulate the experiment to meet his/her expectations -- finding what he/she is looking for in the results -- can make results less valid
Single-blind control
Experimental procedure in which the participant does not know the aim or purpose of the experiment; aimed at reducing demand characteristics
Double-blind control
Experimental procedure in which neither the participants or the person conducting the experiment know the aim or the purpose of the experiment; aimed at reducing researcher bias
Ethical guidelines in psychology (6)
Informed consent, deception, debriefing, right to withdrawal, confidentiality, protection from harm
Informed consent
Permission was given from the participant, agreement to be apart of the experiment
Deception
When participants do not know the aim of the experiment -- can be used, so long as participants are debriefed afterwards
Debriefing
Takes place after the experiment - researchers explain the aim, purpose, method, and results to the participants
Right to withdraw
Ability of participants to decide to no longer be a part of a study, and/or to not have their results used in evaluation
Confidentiality
Researchers must keep participants' identities anonymous
Qualitative research
Research whose findings are not arrived at through statistical means, but rather by attempting to understand behavior in a natural setting, through meaningful interaction with subjects
Credibility
Whether or not a study's finding represent a trustworthy interpretation of the data; should be possible to check how the results of the study were obtained
Rapport
a trusting and open relationship between the interviewer and the participant -- important in helping establish credibility of results
Iterative Questioning
Researcher looks for ambiguous participant responses, then returns to same topic later, seeking to ask further/new/differently worded questions -- aim is to see where participants are being less-than-honest, trying to "look good" in their responses
Credibility checks
this refers to checking accuracy of data by asking participants themselves to read transcripts of interviews of field notes of observations and confirm that the notes/transcripts are an accurate representation of what they said (meant) or did
"Thick" descriptions
rich and detailed descriptions of participant behavior/responses, which allows another person to rightly understand the behavior/responses -- gives context = helps improve credibility
Generalizability
Findings of a study are relevant outside the immediate context of that one particular study -- less important/less possible in qualitative research, where specific/unique groups are the population being studied
Transferability
findings of the study can be generalized from the study's participants to other people outside the study -- helped if "thick" descriptions available to readers of data
theoretical generalizability
The application of conclusions from findings based on a sample or case to larger sociological processes and theories about the world (e.g., schema, intelligence) -- can make this generalizability if we've reached data saturation, and have obtained "thick" description, and have confidence our research was (relatively) bias-free
Purposive sampling
Targets a particular group of people (as opposed to random sampling) -- participants are intentionally chosen on the basis of particular characteristics involved in the research -- quick, useful if target population is hard to find -- but, can reflect researcher bias
Non-probability sampling
the probability of any particular member of the population being chosen is unknown -- allows researcher to study a particular group who share some unique trait or behavior -- used typically in qualitative research
Quota sampling
A very tailored sample that's in proportion to some characteristic or trait of a population you're wanting to study (e.g., in total population, men = 45%, women = 55%; a sample of 100 includes 45 men, 55 women)
Snowball sampling
Sample achieved by asking a participant to suggest others who might be willing or appropriate for the study -- useful in hard-to-track populations, such as drug users, etc. -- but, introduces confidentiality concerns (participants know each other!), could be a biased sample
Convenience (a.k.a. opportunity) sampling
A sample made up of people who are easy to reach, near at hand - easy and cheap, but may not reflect target population's diversity and so may not be representative
Data saturation
When researchers conclude that further sampling and study will no longer lead to helpful new information
Triangulation
Use of different approaches to gathering/interpreting data in order to improve trustworthiness of findings
Rich data
Highly detailed, specific information gathered by researchers that is open to multiple interpretations -- boosts credibility
Data triangulation
Use of different data — Data from different sources (schools, individuals, teams, etc.), or data from different time periods
Methodological triangulation
Using different methods on a single study (case studies, observations, interviews, quantitative tests/data), to learn as much as can be learned about a behavior being studied
Researcher triangulation
Using different people as researchers, different observers to eliminate researcher bias — consulting colleagues on methods and data
Theory triangulation
Examining the data through different theoretical perspectives -- different levels of analysis or different theories within the same level of analysis
Reflexivity
Assumption that it's important for the researcher to be aware of his/her contribution (by acknowledging own background + beliefs) to the research process -- occurring throughout the research, which allows him/her to reflect on how bias may occur and influence the findings
Personal reflexivity
reflecting upon personal experiences and values, and how they influence research
Epistemological reflexivity
determining if the research was limited by the research question or methodological design, and if a different approach could have brought a different/better understanding.
Participant bias
Ideas about the research, researcher that can affect data -- participants want to "help out" the researcher by giving info they think the researcher is "looking for" -- or, participant feels they have to behave in certain ways in order to please the researcher -- can make data less credible
Researcher bias
Allowing researcher's beliefs to affect research process -- by handpicking participants, or focusing on some parts of data and not others -- reduces credibility of findings
Semi-structured interviews
Research type which, while having a set of goals beforehand, is generally flexible in how the questions are worded and in what order they occur, which allows the interviewer to go more in depth on certain questions -- focused on a particular topic, can ask participants for elaboration = richer data; less biased by researchers' preconceptions -- but does not allow to pursue themes not prepared in advance, one-on-one can create artificial results (ecological validity), data analysis is time consuming
Inductive Content Analysis
Assumes that theory can be derived from the data -- not that the data be made to fit a theory -- researcher reads and rereads the transcript of the interview and produces notes to assist analysis -- next, emerging themes identified/recorded, after which they will be together into higher-order themes, which are then organised into tables which will assist the researcher with analysis of the data
Participant observation
where the observer takes part in the situation that is being studied at the same time that they are performing research -- increases data that could lead to more valid interpretations, but can also lead to researcher favoring group, being "too involved" to be objective
Structured interview
A selection interview that consists of a predetermined set of questions for the interviewer to ask, asked in a fixed order -- useful for interviewing large numbers of participants, limits variables by having same questions for all
Non-participant observation
The researcher observes participants with or without their knowledge, and is not part of the group being studied -- greater objectivity, but greater chance of researcher imposing his/her own views/understandings on observed behaviors
Naturalistic observation
Observation takes place in the participant's' normal environment -- greater ecological validity, and can observe groups that otherwise might not be "observable" -- but outside variables may impact observed behavior, leading to misinterpretation by researcher
Unstructured interview
An interview in which the question-answer sequence is spontaneous, open-ended, and flexible -- each question is driven by participant's response to the last question -- gives greatest insight into participant's thoughts/emotions, but can be prone to wander off-topic.
Overt observation
Participants know they're being observed, are informed about research and given informed consent -- strong ethical considerations -- but quality of data depends on researcher/participant relationship -- participants may be more likely to alter their behavior due to being aware of researcher's presence
Focus group interview
A research technique in which a small group of persons (usually 8 to 12) comes together for an intensive discussion about a particular topic, with the conversation guided by a trained moderator using an unstructured method of inquiry -- quick way to gather data from multiple participants, more natural setting = greater ecological validity, participant interaction = richer data
Covert observation
Participants either don't know they are being observed (possible ethical issues = no informed consent) -- OR they aren't informed about the specific aims of the research (researchers make up a justification as to why they are there) -- important for when researcher's presence may be especially likely to affect behavior of participants
structured observation
researcher identifies beforehand which behaviors are to be observed and recorded -- allows for easier data triangulation and better credibility, but researchers may miss behaviors that aren't "on their list" of things to look for
Grounded theory
An inductive method that allows the data to "speak for itself," to naturally lead researchers to a theory that's clearly rooted IN the data
unstructured observation
method of observation in which the researcher has a great deal of flexibility in terms of what to note and record -- may allow for more behaviors to be noticed/recorded, but may leave lesser basis of comparison for multiple researchers
Verbatim transcription
Word for word transcription. Includes all dialogue spoken, fillers, false starts, and repetitions.
Case study
an in-depth investigation of a human experience -- can cover anywhere from one person to entire organizations
Postmodern transcription
The copied data not only the words of the interview, but other non-verbal cues as well such as pauses, body languages, sighs, etc.
acquiescence bias
a tendency for respondents to agree with all or most questions asked of them in a survey -- researcher must make open-ended questions, to combat this
Memos
Notes included in data analysis that explain to readers how and why interpretive decisions re: the data were made -- increases "thickness" of data, increases credibility of study
social desirability bias
the tendency to respond to questions in a socially desirable manner -- researcher must ask questions in non-judgmental ways, ask open-ended questions, to combat this
Thematic analysis
The most common form of analysis in qualitative research. It emphasizes pinpointing, recording, and examining patterns (or "themes") within data
dominant respondent bias
Occurs in a group interview setting when one of the participants influences the behavior and responses of the others -- researchers must be trained in how to ensure ALL participants have a chance to be heard
Sensitivity bias
The tendency of the participant to answer regular questions honestly, but distort their responses to questions on sensitive subjects (e.g., race, religion) -- researcher must build good rapport to combat this
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence -- researcher must use reflexivity, to combat this
leading questions bias
occurs when respondents in an interview are inclined to answer in a certain way because the wording of the question encourages them to do so -- questions ought to be open-ended, allowing for multiple responses
question order bias
the tendency for earlier questions on a questionnaire to influence respondents' answers to later questions -- combat by asking general questions before specific ones, positive questions before negative ones, and behavior questions before attitude ones
sampling bias
A problem that occurs when a sample is not representative of the population from which it is drawn -- use random sampling, if possible -- if not, at least use different participants in different studies!
Cost-benefit analysis
When considering research that's potentially ethically problematic, the decision-making process in which adherence to ethical standards is weighed against the potential gain in knowledge for humanity -- usually determined in advance of research being conducted by an ethics committee at a university/institution