techno prefi

Marketing plan

Where do you outline an effective overall marketing strategy, including pricing, promotion, advertising, distribution, media usage, PR, and digital presence?

Business plan

A formal document used for long-range planning of a company's operation, including background info, financial information, and a business summary.

Business description

The section that describes the industry, your product, the business and success factors, current outlook, and future trends.

Total Addressable Market

TAM stands for?

Financial plan

Seeks to forecast revenue and expenses; project a financial narrative; estimate project costs, valuations, and cash flow projections

Serviceable Obtainable Market

SOM stands for?

Organizational roadmap

business plan can be an __________ — an internal planning tool and working plan to reach desired goals over several years.

Executive summary

Provides an overview of your business with key points and issues. Most helpful to write last, even though it comes first in the document.

Serviceable Available Market

SAM stands for?

Operations and Management Plan

The section where you outline how you'll manage the company, describe its organizational structure, form of ownership, and org chart.

Industry Analysis and Market Strategies

Here you define your market in terms of size, structure, growth prospects, trends, and sales potential.

Competitive matrix

Shows clearly how and why the startup has a clear (if not currently measurable) competitive advantage.

Investment tool

A major external purpose for the business plan — acts as an __________ by outlining financial projections to attract investors.

Competitive analysis

A statement of the business strategy as it relates to the competition.

Brief business plan

Similar to an extended executive summary — a concise document giving a broad overview of your concept, team, execution plan, and why you're the ones to do it.