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Attributions
Explaining why people behave the way they do → Ex: “He failed because he didn’t study.”
Dispositional attributions
Explaining behavior using personality/traits → Ex: “She’s late because she’s lazy.”
Situational attributions
Explaining behavior using the situation → Ex: “She’s late because of traffic.”
Actor/observer bias
You blame situations for yourself but traits for others → Ex: I fail = “test was hard”; you fail = “you didn’t study”
Fundamental attribution error
Overestimating personality and ignoring situation for others → Ex: Someone cuts you off → “they’re rude”
Self-serving bias
Taking credit for success, blaming outside for failure → Ex: Good grade = “I’m smart”; bad grade = “test was unfair”
Internal locus of control
Belief you control your outcomes → Ex: “I passed because I worked hard.”
External locus of control
Belief outside forces control outcomes → Ex: “I failed because the teacher hates me.”
Mere exposure effect
Liking something more just because you see it often → Ex: A song grows on you after hearing it a lot
Self-fulfilling prophecy
Expectation causes behavior that makes it true → Ex: Thinking you’ll fail → you don’t study → you fail
Social comparison
Comparing yourself to others → Ex: Checking your grade vs classmates
Upward social comparison
Comparing to someone better → Ex: Comparing your grades to the top student
Downward social comparison
Comparing to someone worse → Ex: Feeling better seeing someone score lower
Relative deprivation
Feeling worse off compared to others → Ex: Feeling poor because friends have nicer things
Stereotype
Generalized belief about a group → Ex: “All athletes are bad at school”
Cognitive load
Amount of mental effort being used → Ex: Hard to focus while multitasking
Prejudice
Negative attitude toward a group → Ex: Disliking someone because of their race
Discrimination
Acting on prejudice → Ex: Refusing to hire someone because of their race
Implicit attitudes
Unconscious beliefs/feelings → Ex: Automatically associating groups with traits
Just-world phenomenon
Belief people get what they deserve → Ex: “They’re poor because they didn’t work hard”
Out-group homogeneity bias
Seeing out-group members as all the same → Ex: “They all act alike”
In-group bias
Favoring your own group → Ex: Thinking your school is better
Ethnocentrism
Believing your culture is superior → Ex: Thinking your traditions are “right”
Belief perseverance
Holding onto beliefs despite evidence → Ex: Still believing a rumor after it’s false
Confirmation bias
Looking for info that supports beliefs → Ex: Only reading articles you agree with
Cognitive dissonance
Discomfort from conflicting thoughts/actions → Ex: Smoking but knowing it’s unhealthy
Social norms
Expected rules of behavior → Ex: Not talking loudly in a theater
Social influence theory
How people change behavior due to others → Ex: Dressing like friends to fit in
Normative social influence
Conforming to be liked → Ex: Laughing at a joke you don’t find funny
Informational social influence
Conforming because you think others are right → Ex: Copying answers when unsure
Persuasion
Changing someone’s attitude → Ex: Convincing a friend to watch a movie
Elaboration likelihood model
Two ways persuasion happens (deep vs shallow) → Ex: Thinking carefully vs just liking appearance
Central route
Persuasion using logic and facts → Ex: Being convinced by strong evidence
Peripheral route
Persuasion using surface features → Ex: Being convinced by a celebrity
Halo effect
One positive trait influences overall judgment → Ex: Attractive person seen as nice/smart
Foot-in-the-door technique
Small request leads to bigger one → Ex: Sign petition → later donate
Door-in-the-face technique
Big request rejected, then smaller accepted → Ex: Ask $100 → settle for $10
Conformity
Changing behavior to match group → Ex: Wearing what others wear
Obedience
Following orders from authority → Ex: Student follows teacher
Individualism
Focus on personal goals → Ex: Choosing career based on self
Collectivism
Focus on group goals → Ex: Choosing career to help family
Multiculturalism
Valuing multiple cultures → Ex: Celebrating different holidays
Group polarization
Group discussion strengthens opinions → Ex: Friends become more extreme
Groupthink
Group ignores alternatives to stay unified → Ex: Agreeing to avoid conflict
Diffusion of responsibility
Less responsibility in a group → Ex: No one helps in a crowd
Social loafing
Putting in less effort in group → Ex: Slacking on group project
Deindividuation
Losing self-awareness in group → Ex: Acting wild in a crowd
Social facilitation
Better performance around others → Ex: Running faster in a race
False consensus effect
Overestimating how much others agree → Ex: Thinking “everyone agrees with me”
Superordinate goals
Shared goals that reduce conflict → Ex: Rival groups work together
Social traps
Short-term gain hurts long-term → Ex: Overusing resources
Burnout
Exhaustion from prolonged stress → Ex: Feeling drained from nonstop schoolwork
Altruism
Helping others with no benefit → Ex: Donating anonymously
Prosocial behavior
Any behavior that helps others → Ex: Helping carry books
Social debt
Feeling you owe someone → Ex: Friend buys lunch → you repay
Social reciprocity norm
Expectation to return favors → Ex: Helping someone who helped you
Social responsibility norm
Helping those who need it → Ex: Helping someone injured
Bystander effect
Less likely to help when others are around → Ex: No one calls for help
Situational variables
Environmental factors affecting behavior → Ex: Being rushed reduces helping
Attentional variables
Whether you notice a situation → Ex: Not helping because you didn’t notice