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Demand
The consumer side of the market.
Purchases
Considered as money votes.
Law of demand
General behavior of consumers.
Ceteris paribus
Assuming all other things are constant.
Clearance sale
Traders would sell products at a reduced price.
Demand schedule
A table representing demand.
Demand curve
A graphical presentation of demand.
Individual demand
Demand by a single buyer.
Market demand
Demand of all consumers.
Canvassing prices
Buyers are able to compare prices.
Utility theory
The use of the product determines its real worth.
Marginal utility
Satisfaction derived from a product consumed.
Util
A hypothetical unit of utility.
Change in quantity demanded
Occurs when price is the only determinant of demand.
Change in demand
Price is constant but demand changes.
Change in income
More income means a greater capacity to meet economic wants.
Population
More people means more goods and services provide.
Advertisement
The most influential factor affecting demand.
Change in the price of substitute products
Alternatives for each other.
Change in the price of complementary products
Products used together.
Speculation
Occurs when consumers anticipate a price increase or supply running out.
Supply
The seller's side of the market.
Cost of production
Factors affecting supply and business profit.
Supplier
The seller of the product.
Supplies
Either wholesale or retailers.
Wholesale
Bulk buying.
Retailers
Buy from wholesalers and sell to consumers.
Law of supply
Sellers prefer a high price to earn more profit.
Supply schedule
A table representing supply.
Supply curve
A graphical representation of supply.
Individual supply
Supply by a single seller.
Market supply
Supply from two or more sellers.
Upward slope
Indicates a positive or directly proportional relationship between price and quantity supplied.
Change in quantity supplied
Change due to price.
Change in supply
Supply changes while price is constant.
Productivity
Measured by comparing the number of outputs produced; reduces cost of production.
Marginal cost
The increment in total cost.
Break Even point
Where profit is zero.
Diminishing returns
The opposite of the concept of productivity.
Total revenue
Total product multiplied by the unit price.
Cost
Refers to the expenditures.
Price
Market value of a commodity; the amount paid between buyer and seller.
Market price
The price acceptable to both buyers and sellers.
Market surplus
Quantity supplied is greater than quantity demanded.
Market shortage
Quantity supplied is less than quantity demanded.
Equilibrium
Where quantity supplied and quantity demanded are equal.
Inflation
Increase in the level of price of goods and services.
Demand pull inflation
Caused by excessive demand that supply cannot meet.
Cost-push inflation
Inflation due to increased costs of production.
Creeping inflation
Inflation of three percent or less.
Walking inflation
Inflation between three and ten percent.
Galloping inflation
Inflation of ten percent or more.
Hyperinflation
Inflation of fifty percent or more.
Elasticity
Measures the responsiveness of quantity demanded or supplied.
Price ceiling
The highest allowable price of a product.
Price floor
The lowest allowable price of a product.
Daily minimum wage
Lowest salary paid per day.