Sports Management & Marketing Practice Test

The Control of financial and personal injury loss from sudden, unforeseen, unusual accidents and intentional torts is known as management

risk

In the 2020 season, Nike signed at 10-year deal to become the exclusive provider of NFL branded apparel, selling NFL branded merchandise, uniforms, sideline apparel, and footwear. In this example, the NFL is a

licensor

Ski equipment that is discounted in the summer to stimulate sales is known as discounting

seasonal

If a local minor league baseball team uses an accrual-based accounting system, recievables would recognize a sponsorship agreement when

a contractually binding agreement has been signed and processed

The formal process of familiarizing new employees with the organization, their job and their work unit is referred to as

orientation

What is the branch of philosophy that involves systematizing, defending, and recommending concepts of right and wrong conduct, particularly in the context of sports?

ethics

What is the greatest source of revenue for college sports?

TV Sponsorships

What are price points?

The range of prices charged for a category of merchandise

When group members intensely try to agree with one another and ignore an individual member's point of view, it is referred to as ______

groupthink

Which of the four major leagues in American sports has the highest value?

National Football League

What does B2B marketing refer to?

Business-to-business

Athletes who receive compensation for competitive performance qualify as athletes.

professional

In which of the following situations would a participative supervisory style of leadership be used:

Employees are motivated with moderate ability

John participates in a local softball league because he enjoys spending time with others who have similar interests. This is an example of

Social facilitation

Which university was the first college to offer facility-naming rights?

Syracuse University

If a vice president involves staff in decision-making, what type of decision-making is this?

Participative

Keeping bleacher seats at baseball games around the same low price they have been for years uses

customary

What type of law represents a wrong done by one party to another?

Tort law

The Green Bay Packers team operates as a

publicly owned nonprofit corporation.

Which of the following helps an organization decide what it wants to accomplish

Establishing objectives

Jesse Owens won 4 gold medals in the 1936 Olympics. Due to racial discrimination, President did not recognize Owens' accomplishments.

Franklin D. Roosevelt

Each time a consumer sees a company logo throughout the course of a sporting event, their brain records that image. Sports management professionals measure the frequency of that brand exposure and refer to it as

Gross income

When the economy is good, fans have more money availabl purchase game tickets and other sports ports-related products. What is this money called?

discretionary income

When managers choose the first acceptable solution, they are using ______.

satisficing

There is a unique relationship that exists between the NBA and other sports leagues and TV networks. This is granted through permission by the federal government through what act?

Sports Broadcasting Act

Which of the following is a true statement about ethical behavior:

Fans can take a stand against bad behavior by not buying tickets or products promoted by unethical celebrities

What type of policy allows consumers to negotiate prices?

flexible pricing

When a college athletic department contracts with another company to be responsible for a fireworks show at halftime, the fireworks company becomes liable for any injuries suffered by fans. This is an example of risk

transfer

What is the process of creating and choosing alternatives to reach a goal or objective?

Decision-making

Which of the following deals primarily with examining demographic, economic, political, competitive, technological, and cultural trends:

Environmental scanning

What network's landmark television deal with the NBA in 1990 is widely credited with helping usher in a new era of leagu ague popularity?

NBC

Which of the following acts provides a labor exemption that allows professional sports players' associations to engage in collective bargaining without violating antitrust laws:

Clayton Act

Purchasing basic liability insurance protects the sports/event organization or facility from financial risks associated with

injuries

Family packages, season ticket packages, and golf balls sold with tees are examples of

price bundling

Which of the following congressional acts requires schools to provide equal access to women as for men:

Title IX of the Educational Amendments Act

What is an important thing a city can do to keep a team from moving to another city?

Provide the best facilities

The ability of college athletes to be compensated for endorsements and other commercial activities is primarily governed by which of the following legal concepts:

Name, Image, and Likeness (NIL) rights

Julianne has always encouraged her children to participate in sports because she feels that competition builds character. Which is Julianne hoping for as a result of her children's participation in sports?

Development of positive values

An individual that can assist a player with their contract and the collective bargaining process is called a(n)

Agent

What must happen before a property tax can be imposed to help generate money to fund a facility?

Residents must be given the chance to vote

What organization is responsible for enforcing antitrust laws in the United States?

Federal Trade Commission

What refers to a sponsorship in which the sponsor's brand is the only brand within a specific category (soft drink, bank, insurance provider, etc.) connected with the event?

Exclusivity

What type of trends show how market forces are changing when considering population age, education, and income level?

Demographic

Which of the following is true of motivation:

It can be influenced by rewards and penalties

A local TV station has the rights to broadcast all of a local sports team's away games. This local station has gained some of the

media

Which of the following is the last stage of the sports problem-solving paradigm:

Evaluating the plan

licensed merchandise, causing utility to become more valuable ble and making prices go up The enthusiasm for a winning team results in an increase in consumer willingness and desire to purchase higher-priced

possession

What is the first step in the planning process?

Analyze the situation

Thom will vote on the new contract his union negotiated with MLB's management. Union and management are in the

ratification of contract

Managers who pass information on to others in the professional sports organization are known as

disseminators

Which of the following means a case is trivial or seemingly unworthy of the law's attention:

De minimis

What approach to decision making is used when sports or entertainment managers make decisions based primarily

Intuitive

What is the legal term for a party's failure to fulfill the terms of a contractual agreement?

Breach of contract

Sports marketing plans being constructed in an uncertain environment creates the need for control.

contingency

Which of the following is a disadvantage of licensing products:

license agreement can be disadvantageous when the product or technology is not clearly defined or is not complete

Putting a sports marketing strategy into action is

implementation

Which of the following are indirect benefits or costs of an activity or the social costs and benefits not included in the price of the spor porting pro product or service:

Externalities

An athletic shoe company that has no association with the Olympic Games runs a commercial congratulating a track star for winning a gold medal. This is an example of

ambush marketing

The ethical issuels) perceived to have a major impact across all levels of national and international sport

harassment, doping/performance-enhancing drugs, and spectator violence

Which of the following is an employment contract that specifies the player's rights while stating specifically that the player has unique skills and that the team will control the activities of the player:

Standard player's contract

To avoid legal problems and fines, a vendor who wants to set up a concession stand for state high school playoff games must A

obtain proper licenses and permits

Which of the following attributes allows Madison Square Garden to accommodate basketball and ice hockey:

Convertible floor

Power that is based on fear is known as

coercive power

Sports businesses are constantly seeking ways to increase the economic utility of their products and services, or the

amount of satisfaction a person receives from the consumption of a product or service.

The long-term benefits of adding a new sporting facility are sometimes called

catalytic effects

Since 1978, publications regarding sports may be copyrighted for a lifetime of an artist plus

70 years

What are touchpoints?

The points where a business makes contact with customers

The Major League Soccer structure is designed to

prevent teams with large audiences from dominating teams from smaller markets.

The Sherman Antitrust Act

declared restraint of trade and price fixing as being illegal

When negotiations between players and owners result in an inability to come to an agreement, the players may choose to

go on strike

Ethics in sports requires individuals to have honesty and strong moral principles referred to as

integrity

Which of the following is an example of a single-purpose, specialized sports facility

Ice arena

Which of the following refers to an agreement that gives a company the right to use another's brand name, patent, or other intellectual property for a predetermined fee:

Licensing

In sports, grievances most frequently pit

players against the franchise

Mac owns a climbing gym and has recently come to the realization that no other climbing wall in his region caters to individuals with special needs. He could reach this group of individuals with special needs through

niche marketing

Marketing plans provide an integral source of guidance for a sports organization's marketing activities. Each plan includes elements of the marketing mix. What are those elements?

Product, price, place, and promotion

Having dangerous electrical cords at a sporting event is an example of

negligence

Which country is credited as the birthplace of modern sports and sports management?

England

According to the transformational leadership model, the primary role of a managerial leader with intellectual stimulation is to

encourage followers to consider new ways to look at methods.

What serves as the international governing body for the game of soccer?

FIFA

Who is hired by a professional athlete to make sure the athlete stays out of trouble?

A handler

What is considered to be the owner's primary economic "weapon" throughout labor negotiations?

Lockout

Which is a revenue that is generated from a sports facility?

Parking fees

For most sporting events, concessions and merchandise expenses consist primarily of

labor and cost of goods sold

Which of the following compares the advantages of a sports event for a region or a country, which is the increase in the value of consumption of the local population, with the costs of the factors of production that are necessary to orga- nize the event:

Cost-benefit analysis

Item, projected expense, actual expense, and details are common categories for sports and entertainment

budgets

Pebble Beach golf course is an example of a facility

pecialized

Which of the following universities was the first to provide a curriculum specifically designed to prepare students for jobs in a variety of sports-related industries:

Ohio University

What involves moving the management of sporting facilities from the public sector to private companies or organizations?

Privatization

In what year was the Americans with Disabilities Act passed?

1990

Which law was the first major U.S. legislation to prohibit monopolies and other anti-competitive business practices?

Sherman Act of 1890

Which of the following agencies is responsible for enforcing U.S. labor law regarding collective bargaining and unfair labor practices:

National Labor Relations Board

External factors that affect program development strategies include

laws, environment, geography, social influences, and trends

A hockey player cannot collect damages for injuries resulting from a vicious check since this activity is part of the game and the player is aware of the potentially dangerous impact of checking. What is this an example of?

Assumption of risk

What type of risk, stemming from uncontrollable occurrences like weather, can have a major impact on a sporting event?

Natural risks

What type of mergers occur between two or more competing organizations?

Horizontal

What is involved in forecasting?

Predicting costs and revenues

The largest portion of a licensor's revenues is derived from

royalty payments

Which of the following is a problem associated with Title IX

Some schools have dropped men's sports instead of adding women's