Introduction to Marketing and Market Orientation

A set of fill-in-the-blank flashcards covering the basics of customer value, the roles of marketers, and the principles of Market Orientation.

When creating customer value, perceived benefits include product, service, __________, and image.

relational

Perceived sacrifice in the context of customer value involves money, time, and __________.

psychological

One reason to become a marketeer is that marketing leads to __________, which helps the business scale.

economies

Marketing is considered a driver of __________ and change.

innovation

Marketers are now considered to be more than just __________.

product sellers

Under the concept of Market Orientation, businesses must be more __________ rather than focusing on the product itself.

customer focused

Market Orientation requires a focus on customer needs and how products will __________ those needs.

meet

Market Orientation emphasizes focusing on the __________ provided to the customer rather than the product or service only.

experience