Unit2: Advertisement

how many phonological aspects?

5

rhyme is

sound between words or verse-line extending from the end to the last fully accented vowel and not further and it refer to sound not spelling (lặp âm cuối)

rhythm

nhịp, tính nhạc

alliteration is

words begin with the same consonant sound or letter

what kind of phonological aspect is this?

Performance, prestige, passion for innovation

alliteration

what kind of phonological aspect is this?

Coke can rocks!

rhythm

what kind of phonological aspect is this?

all you need is good night sleep

rhyme

graphic aspect of text is

does nothing to the sound, only deals with graphic elaboration of the text.

how many advantages of using graphic aspects of text

3

what is this kind of graphic aspect? “4ever, Bar B Q, Bean Meanz Hainz”

unpredictable spelling of word

what is this kind of graphic aspect? “Xerox, Botox”

higher frequency of low-frequent letters that produce outstanding sounds

what is this kind of graphic aspect? XTROVERT, XPLOSIVE, LOVE THE COLOR. COLOR XXL

acronyms and initialisms with graphic exploitation

Homophone is

words that sound the same but are spelled differently

how many lexical aspects?

12

adjective includes

gradable and non-gradable adjective

intertextuality

one text echoes or refers to another text (tính liên văn bản, mượn ngữ cảnh cũ để kết nối với văn hóa đại chúng)

how many sentence types?

4

sentence types include

declarative, interrogative, imperative and exclamative

declarative is

câu khẳng định

interrogative

câu nghi vấn

imperative is

câu cầu khiến

exclamative is

câu cảm thán

how many kinds of question

2

what kind of this question

Wanna buy a new dress for prom? go to Shein store right now.

question state a problem, then offer solution which is the product

what kind of this question?

what more could anyone ask form a Deli gift? - Of course, nothing

rhetorical question

parallelism is

repitition of formal patterns

parallielism includes

anaphora and epiphora

anaphora is

the repitition of same words at the beginning of several consecutive sentences

epiphora is

the repitition of the same words at the end of phrases, clauses or sentences

what kind of this parallelism?

explore the hill. explore the sea. explore the Traveloka

anaphora

what kind of this parallelism?

see new, hear new, feel new

epiphora

ellipsis is

the omission of part of a structure

some purposes of using ellipsis

• economical purpose

• avoid drawing attention to unimportant infor

• create formality

• create proximity and intimacy

sentence structure includes

parallelism, ellipsis and incomplete sentence

how many senmantic aspects?

9

personification is

nhân hóa

simile is

comparision

hyperbole is

overstatement or exaggeration

metaphor is

a word used in an imaginative way to describe sth else to show that 2 things have the same quality

metonomy is

use of single characteristic to identify a more complex entity

antithesis is

a similar structure to express 2 opposite ideas

pun in semantic aspect (using homonymy and polysemy)

chơi chữ (các chữ nhiều nghĩa ,mà các nghĩa liên quan đến nhau - homonymy hoặc ko liên quan - polysemy)

Euphenism

nói giảm nói tránh