Marketing MCQ

Where to look to see where traffic is coming from in Google Analytics.

Traffic Acquisition

Section in Google Analytics where you can build your own custom reports.

Exploration

Insights uncovered with custom charts and tables in Google Analytics.

Free-form

Analyzing user journeys using multi-step funnels in Google Analytics.

Funnel exploration

User journeys represented through tree graphs in Google Analytics.

Path exploration

It gives full credit to the first touchpoint in the customer journey.

First touchpoint credit

An algorithm used to distribute credit across multiple touchpoints.

Attribution distribution

Gives all the credit for a conversion to the last touchpoint before the conversion.

Last Click Attribution Model

Reports that are available by default in Google Analytics, located in the 'Reports' section.

Out-of-the-box reports

Sections in Google Analytics providing user demographics and browser data.

User and Tech sections

Used for building custom reports in Google Analytics.

Explorations section

Primarily used for analyzing user journeys in Google Analytics.

Path Exploration

Questions related to how different touchpoints are credited for conversions.

Attribution models

Feature in Google Analytics that helps with predictive metrics and smart insights.

Predictive analytics

A measurement of user interactions across sessions on a website.

Engagement rate

The average duration users spend engaging during a session.

Average engagement time per session

Sessions initiated by users via unpaid search results.

Organic Search

Sessions that begin with users accessing the website through paid search ads.

Paid Search

Sessions that begin with users typing a URL directly into a browser.

Direct Traffic

Sessions initiated through links that are not ads and are not from search engines or social networks.

Referral Traffic

Sessions that originated from unpaid social media links.

Organic Social

Sessions initiated by clicking on shopping advertisements.

Paid Shopping