Marketing MCQ
Go to Reports > Lifecycle > Acquisition > Overview. Set the date range to Jan 01 2024 to August 31 2024. Which day had the highest number of users?
Tue 11 Jun
, Not Selected
Mon 19 Feb
, Not Selected
Incorrect answer:
Fri 08 Mar
Correct Answer:
Tue 11 Jun
Wed 15 May
, Not Selected
Go to Lifecycle > Acquisition > Traffic Acquisition and leave the date range set to 01 Jan 2024 to Aug 31st 2024. What was the 'average engagement time per session' for 'Organic Social' channel group?
1m 30s
, Not Selected
54s
, Not Selected
Incorrect answer:
25s
Correct Answer:
1m 12s
, Not Selected
Results for question 3.
Navigate to the Life cycle > Acquisition > Traffic acquisition report, and make sure your date period is set to 01 Jan 2024 to Aug 31st 2024.
Change the number of rows per page to 25.
Looking at how many 'engaged sessions' come from each channel, which of the following is true?
Correct answer:
Direct provides the highest number of engaged sessions, but Organic Search has a higher engagement rate.
Direct provides the highest number of engaged sessions, while Paid Search provided the fewest engaged sessions.
Direct provides the highest number of engaged sessions, while Referral provided the fewest engaged sessions.
Organic Social provides the highest number of engaged sessions, while Organic Search provided the second highest number of engaged sessions
Results for question 4.
Go to the Lifecycle > Acquisition > Traffic Acquisition report.
Match each term to it's description
Display
Correct match:
Sessions that began with users clicking on a 'banner' ad or other type of paid graphic ad from a variety of different websites
Referral
Correct Answer: Sessions that began with users clicking on a link that is not an ad and not on a not a search engine or Social Media network
Organic Social
Correct Answer: Sessions that began with users clicking on a link via an unpaid Social Media post
Paid Search
Correct Answer: Sessions that began with users accessing our website via the 'Sponsored' results (or ads) at the top of Google Search Results
Paid Shopping
Correct match: Sessions that began with users clicking on an Shopping Advert
Organic Search
Correct Answer: Sessions that began with the users clicking on the 'Non-Paid' results, usually below the Sponsored results, in Google Search Results
Direct
Correct match:
Sessions that began with users typing our URL directly into a browser or using bookmarks or desktop / home screen shortcuts
Remain on the Life cycle > Acquisition > Traffic acquisition report, and keep your date period on 1st January 2024 to 30th September 2024.
Set the number of rows displayed to 25.
Which of the following is true?
Paid search provides good engagement (as measured by engagement time per session and engagement rate) and generates fairly high revenue.
, Not Selected
Email provides good engagement (as measured by engagement time per session and engagement rate) and generates fairly high revenue.
, Not Selected
Incorrect answer:
Organic video generates moderate levels of engagement (as measured by engagement time per session and engagement rate) but generates very high revenue.
Correct Answer:
Email provides good engagement (as measured by engagement time per session and engagement rate) and generates fairly high revenue.
Paid shopping provides excellent engagement (as measured by engagement time per session and engagement rate) and generates high revenue.
, Not Selected
Remain on the Life cycle > Acquisition > Traffic acquisition report, and keep your date period on 1st January 2024 to 31st August 2024.
Set the number of rows displayed to 25.
Which of the following is true?
Organic video generates moderate levels of engagement (as measured by engagement time per session and engagement rate) but generates very high revenue.
, Not Selected
Incorrect answer:
Paid shopping provides excellent engagement (as measured by engagement time per session and engagement rate) but generates very high revenue.
Correct Answer:
Email provides good engagement (as measured by engagement time per session and engagement rate) and generates fairly high revenue.
Paid search provides good engagement (as measured by engagement time per session and engagement rate) and generates fairly high revenue.
, Not Selected
Email provides good engagement (as measured by engagement time per session and engagement rate) and generates fairly high revenue.
MCQ 1:
What does Google Analytics primarily track?
A. Social media followers
B. Website traffic and user behaviour
C. Email open rates
D. Server performance
✅ Answer: B. Website traffic and user behaviour
MCQ 2:
In Google Analytics, what is a “session”?
A. The number of pageviews a user has
B. A group of interactions a user takes within a given time frame
C. The amount of time spent on a page
D. A server request to load a page
✅ Answer: B. A group of interactions a user takes within a given time frame
MCQ 3:
Which of the following is not a default channel in the Acquisition report?
A. Organic Search
B. Direct
C. Email
D. Telemarketing
✅ Answer: D. Telemarketing
MCQ 4:
What does a high bounce rate usually indicate?
A. High engagement
B. Users are watching videos
C. Users leave the site after one page
D. Low exit rate
✅ Answer: C. Users leave the site after one page
MCQ 5:
Which metric tells you how many individual people visited your site?
A. Pageviews
B. Sessions
C. Users
D. Conversions
✅ Answer: C. Users
MCQ 6:
What is a UTM parameter used for?
A. Speeding up page load
B. Filtering spam traffic
C. Tracking campaign effectiveness
D. Improving bounce rate
✅ Answer: C. Tracking campaign effectiveness
MCQ 7:
Which report helps you understand what content users are engaging with?
A. Audience
B. Acquisition
C. Behaviour
D. Admin
✅ Answer: C. Behaviour
MCQ 8:
Which goal type tracks when a user reaches a specific page like a thank-you page?
A. Duration
B. Pages/screens per session
C. Event
D. Destination
✅ Answer: D. Destination
MCQ 9:
Where can you compare the performance of desktop vs mobile users?
A. Conversions > E-commerce
B. Audience > Mobile > Overview
C. Behaviour > Site Content
D. Acquisition > All Traffic
✅ Answer: B. Audience > Mobile > Overview
MCQ 10:
What does “Exit Rate” refer to?
A. Percentage of users who left the site from the homepage
B. Percentage of sessions with only one pageview
C. Percentage of users who exited from a specific page
D. Number of people who clicked an ad
✅ Answer: C. Percentage of users who exited from a specific page
Where might you look where traffic is coming from?
Traffic Acquisition
Where can you build your own reports?
Exploration
What is Free-form?
Insights you can uncover with custom charts and tables
What is Funnel exploration?
User journeys you can analyse, segment and breakdown with multi-step funnels
What is Path exploration?
User journeys you can uncover with tree graphs
A) It gives full credit to the first touchpoint in the customer journey.
B) It uses an algorithm to distribute credit across multiple touchpoints.
C) It only credits the last engagement in the customer journey.
D) It uses a fixed percentage for each touchpoint, regardless of the engagement type.
Correct Answer: B) It uses an algorithm to distribute credit across multiple touchpoints.
What does the Last Click Attribution Model do?
A) It gives equal credit to all touchpoints in the customer journey.
B) It gives full credit to the first touchpoint in the customer journey.
C) It gives all the credit for a conversion to the last touchpoint before the conversion.
D) It distributes credit equally across touchpoints based on the time spent on each.
Correct Answer: C) It gives all the credit for a conversion to the last touchpoint before the conversion.
Where are the out-of-the-box reports located in Google Analytics?
A) Under the "Advertising" section
B) In the "Reports" section
C) In the "Explorations" section
D) In the "Attribution" section
Correct Answer: B) In the "Reports" section
Question 2:
What type of information can you find in the "User" and "Tech" sections of Google Analytics?
A) Traffic sources and ad campaigns
B) User demographics and browser data
C) Path explorations and user journeys
D) Attribution models and advertising data
Correct Answer: B) User demographics and browser data
Question 3:
What is the purpose of the "Explorations" section in Google Analytics?
A) To view out-of-the-box reports
B) To track traffic acquisition
C) To build custom reports
D) To analyze predictive insights
Correct Answer: C) To build custom reports
Question 4:
What is a primary use of "Path Exploration" in Google Analytics?
A) To track the traffic source
B) To analyze user journeys
C) To review advertising performance
D) To display out-of-the-box reports
Correct Answer: B) To analyze user journeys
Question 5:
Which section in Google Analytics deals with questions related to attribution models?
A) Reports
B) Exploations
C) Advertising
D) Privacy
Correct Answer: C) Advertising
Question 6:
What type of questions might be asked related to the "Advertising" section in Google Analytics?
A) Traffic acquisition and demographics
B) Privacy and consent modes
C) Attribution models and fractional attribution
D) Predictive analytics and smart insights
Correct Answer: C) Attribution models and fractional attribution
Question 7:
Which Google Analytics feature helps with predictive analytics and smart insights?
A) Reports
B) Exploations
C) Advertising
D) Predictive metrics
Correct Answer: D) Predictive metrics