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business objective
a stated measurable target that a business plans to achieve
corporate sociale responsibility
when businesses consider the interest of society by taking responsibility for the impact of their decisions
pressure group
organisations created by people with a common interest or aim , who put pressure on businesses and governments to change policies so that an objective is reached
triple bottom line
the three objectuves of social entreprises : economic , social and environmental
smart objectives
aims that are specific , measurable , achievable , realistic and time-limited
business aim
a long-term goal that a business hopes to achieve
mission statement
a brief statement of the business’s core aims , phrased in a way to motivate employees and to stimulate interest from outside groups
annual report
a document that gives details of a company’s activities over the year , including its financial accounts
business strategy
a long term plan of action for a business , designed to achieve a particular objective
tactic
a short term action as part of an overall strategy
target
a short term goal that must be reached before an overall objective can be achieved
budget
a detailed financial plan for the future
ethical code
a document detailing a company’s rules and guidelines on staff behaviour that must be followed by al employees