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Demographics
the characteristics of a population with respect to age, race, and gender
Political Culture
an overall set of values widely shared within a society
cross-cutting cleavages
when demographic groups overlap among groups of another cleavage
Political Socialization
the process by which people form their ideas about politics and acquire their ideas about government
Family
the most influential agent of political socialization
Core Values
the primary or dominant values that are accepted throughout an organization
Individualism
a social theory favoring freedom of action for individuals over collective or state control
Equality of Opportunity
a widely shared American ideal that all people should have the freedom to use whatever talents and wealth they have to reach their fullest potential
Free Enterprise
an economic system in which private business operates in competition and largely free of state control
Rule of Law
principle that the law applies to everyone, even those who govern
limited government
The idea that certain restrictions should be placed on government to protect the natural rights of citizens.
Globalization
the process by which businesses or other organizations develop international influence or start operating on an international scale.
generation gap
lack of understanding and communication between older and younger members of society
gender gap
A term that refers to the regular pattern by which women are more likely to support Democratic candidates. Women tend to be significantly less conservative than men and are more likely to support spending on social services and to oppose higher levels of military spending.
Majority-Minority
occurs when no one group has a majority; estimated that the United States will be a __ country in the next few decades
Scientific Polling
Requires a random sample, large sample size (500-1000), neutral/unbiased questioning, and transparent poll practices
horse race journalism
The tendency of the media to cover campaigns by emphasizing how candidates stand in the polls instead of where they stand on the issues.
voter apathy
The lack of interest among the citizenry in participating in elections.
Public Opinion
how people think or feel about particular things
Opinion Polls
A method of systematically questioning a small, selected sample of respondents who are deemed representative of the total population
Benchmark Polls
used by politicians before entering a race to see the public's opinion
Tracking Polls
tracks public opinion
Voter efficacy
the citizens' faith and trust in government and their belief that they can understand and influence political affairs
Entrance Polls
voters asked about which candidate they are going to vote for and why before walking in
Exit Polls
polls conducted as voters leave polling places on election day
Push Polls
polls that ask for reactions to hypothetical, often false, information in order to manipulate public opinion
Polling Universe
the set of people that a particular poll is meant to represent
Random Sample
a sample that fairly represents a population because each member has an equal chance of inclusion
Representative Sample
randomly selected sample of subjects from a larger population of subjects
Mass Survey
a way to measure public opinion by interviewing a large sample of the population
Focus Group
small groups that hold conversations about candidates
Sampling Error
larger the sample, smaller the sampling error, any error that can occur within a survey group (also known as margin of error)
Question bias
the ability of a question's wording or format to influence respondents' answers
Reliability of Data
how reliable poll results may be due to certain factors
Veracity of Data
the biases, noise and abnormality in data
Political Ideologies
sets of political values held by individuals regarding the basic goals of government and politics (liberal/conservative)
Political Spectrum
range of political views
Liberal Ideology
progressive, things are good lets get better, human rights, more government involvement to help citizens
Conservative Ideology
traditional, business/econ, law & order, more self-reliance/less government involvement
Moderate
person whose views are between conservative and liberal and may include some of both ideologies
Political Polarization
the process by which the public opinion divides and goes to the extremes.
political party
a group that seeks to elect candidates to public office
Democratic Party
typically more liberal
Republican Party
typically more conservative
Regulation of the Marketplace
Socialist; government regulates market as opposed to free marketplace
Libertarian Ideology
least amount of government possible, personal freedom
Property Rights
the ability of an individual to own and exercise control over scarce resources
Voluntary Trade
when people trade because they both want what the other person has
Keynsian Economic Policies
economic theory that favors increased government expenditures and lower taxes for individuals to stimulate demand (also referred to as "Demand-Side Economic Policies)
Supply-Side Economic Policies
economic theory that favors tax cuts and fewer regulations to stimulate the economy (also referred to as "Reaganomics")
Monetary Policy
the setting of the money supply by policymakers in the central bank (Federal Reserve is responsible for this)
Fiscal Policy
the use of government spending and revenue collection to influence the economy (Congress and the President are responsible for this)
Federal Reserve Board
A seven-member board that sets member banks reserve requirements, controls the discount rate, and makes other economic decisions
Social Equality
a condition in which no differences in wealth, power, prestige, or status based on nonnatural conventions exist
Egalitarianism
the belief that all people should have equal political, economic, social, and civil rights
Economic Equality
a situation where there are only small differences in wealth between citizens