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substitution effect
the portion of a change in quantity demanded that is due to a change in the relative price of the good
marginal utility
additional satisfaction or usefulness obtained from acquiring or consuming one more unit of a product
law of demand
rule stating that more will be demanded at lower prices and less at higher prices; an inverse relationship between price and quantity demanded
inelastic
case of demand elasticity where the percentage change in the independent variable (usually price) results in a larger change in the dependent variable (usually quantity demanded or supplied)
demand elasticity
the extent to which a change in price causes a change in the quantity demanded;demand elasticity has three cases: elastic, inelastic, or unit elastic
demand curve
graph showing the quantity demanded at each and every possible price that might prevail in the market at a given time
demand
combination of quantities that someone would be willing and able to buy over a range of possible prices at a given moment
complements
products that increase the use of other products; products related in such a way that an increase in the price of one reduces the demand for both
change in quantity demanded
movement along the demand curve showing that a different quantity is purchased in response to a change in price
change in demand
different amounts of a product are demanded at every price, causing the demand curve to shift to the left or to th3 right
what are the characteristics of demand?
the price of a product and the quantity available at a given point in time
what is the relationship between quantity demanded and change in price?
higher prices are associated with small amounts demanded, lower prices are associated with larger amounts demanded
what is diminishing marginal?
decrease in additional satisfaction or usefulness as additional units of a product are acquired
what is movement along the demand curve as opposed to a shift in the demand curve a result of?
a change in quantity demanded
what is income effect?
that portion of a change in quality demanded caused by a change in consumer’s income when the price of a product changes
what is the substitute for coffee?
tea
what is the complement for coffee?
donut
what product is demand inelastic?
the price of a cancer drug might not bring about much change in the quantity demanded if patients don’t have other options
how do economists measure inelasticity?
by comparing the quantity demanded to the price. smaller changes in quantity demanded indicates inelastic demand
when estimating elasticity what is the direction price change to the direction of the change in total revenue?
a change in price and a change in revenue move in opposite directions
how do you illustrate the law of demand?
y-intercept=price
x-intercept=quantity