Persuasive Writing and Rhetorical Techniques

A set of vocabulary flashcards based on persuasive writing techniques and rhetorical devices including Ethos, Pathos, and Logos.

Direct address

Writing directly to the reader using "you/we"

Anecdote

A true story that relates to your topic

Case study

A piece of research into a particular topic or idea

Ethos

Making the writer seem like an authoritative, trustworthy and ethical.

Pathos

Appealing to the audience's emotions, values and beliefs.

Logos

Appealing to reason and logic.

Headline

The 'title' at the top of an article to indicate what its about.

Counter-argument

Summarising an opposing view (usually gives a rebuttal too)