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rhetoric
the art of effective or persuasive speaking or writing
oratory
the art of speaking in public eloquently or effectively
audience
the person(or people) for whom the text is produced
purpose
the main reason behind why a text has been created
logos: appeal
appeals to an audience’s sense of logic or reason
pathos:appeal
appeals to an audience’s emotions
ethos: appeal
emphasises the speaker’s credibility and authority
similarity : ethos
ensure your audience identifies with you using familiar languange
trustworthy : ethos
ensure you audience believes in you by telling stories consistent with your message
authority : ethos
ensure you use examples which your audience will appreciate and understand
reputation : ethos
ensure your audience believes in your expertise
pronoun
a word that substitutes for a noun
parallelism
coordinates ideas arranged in phrases that balance one element with another of equal importance
figure of speech
a literacy device in which language is used in an unusual - or “figured - way
trope
figure of speech that play with literal meaning of words
scheme
figure of speech that play with the order or pattern of words
modal verbs
an auxiliary verb that joins a main verb to show degree of strength towards a commitment
conjunction
a word that connects larger structure such as a phrases, clauses and sentences
polysyndeton
where coordinating conjunctions are deliberately used several times in close succession
ayndeton
where conjunctions are deliberately not used in a series of words,phrases or clauses
syndeton
where a single conjunction exist to emphaisise parts of the sentence being joined
tricolon
a rhetorical device that employs a series of three parallel words, phrases, or clauses.