English

What is Salience

Salience refers to the quality of something standing out, being noticeable, or being regarded as the most important feature of a situation.It often relates to how certain elements capture attention due to their significance or distinctiveness in a given context.

Gaze

A character’s focus, prolonged lookor attention towards something or someone.

Offer

Put forward a promise or proposal for rejection or acceptance

Vectors

The structural approach of when elements are treated as forces

Foreground & Background

a compositional strategy that creates depth and directs the viewer's focus by arranging elements into distinct layers.

Body Language

a core technique referring to how a subject's physical posture, stance, gestures, and facial expressions convey hidden meanings, emotions, or character traits without dialogue.

Imagery

the use of deliberate visual elements—such as lighting, color, camera angles, and composition—to construct mental pictures and evoke specific emotions.

Juxtaposition

The placement of two contrasting visual elements, subjects, or ideas side-by-side.

Colour

the deliberate use of colour palettes, hues, and tones to evoke emotions, establish mood, and symbolize abstract ideas.

Shape

a visual literacy element where creators use specific geometric or organic contours to guide the viewer’s eye, establish focal points, and convey underlying psychological messages or symbolic meanings

Size

how creators manipulate the physical dimensions of subjects, objects, or text to dictate importance, power, and emotion.