Micro Key Concepts

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Last updated 6:14 AM on 5/17/26
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67 Terms

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Opportunity Cost

The amount given up, the second best option

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on PPC

Productively Efficient

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Point inside PPC

inneficient

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Point outside PPC

currently unattainable

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Absolute Advantage

Can produce more output with the same resources

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Comparative Advantage

Can produce one output with a lower opportunity cost

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Mutualy beneficial trade

trade must be between the two producers’ opportunity costs

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Keep producing/hiring when

MB >=MC

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Law of Demand

Price increase, Quantity decrease. Vice Versa

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Shifts along demand curve

changes in the good’s own price

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Shifts of demand curve

T - tastes
R - related goods (supplements/complements)
I - income (more money = more purchasing power, but also depends on the type of good: inferior/normal)
B - buyers (more buyers = more demand)
E - expectations (if you expect price go up, demand will be higher right now)

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Normal good

Income increase, quantity demanded increase

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Inferior good

Income increase, quantity demanded decrease

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Substitutes

More substitutes = more elastic
Substitutes price go up = Quantity demanded of our good increase

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Complements

Complement price go up = quantity demanded of our good decrease

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Supply shifts along the curve

changes in priceS

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Shifts in Supply

R - changes in input prices (higher input cost = less supply)
O - Other goods (firms switching production)
T - taxes/subsidies (taxes = supply shift left, subsidies = supply shift right)
T - technology ( more technology = more supply)
E - expectations
N - number of sellers

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Per unit tax

Input costs are higher = supply down

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Subsidy

input costs are less = supply up

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Shortage

Qd > Qs

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Excess

Qd < Qs

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Elasticity Formula

% change in quantity demanded / % change in price

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Ed > 1

elastic

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Ed < 1

Inelastic

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Ed = 1

Unit elastic

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Ed = 0

Perfectly inelastic

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Ed = Infinity

Perfectly Elastic

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Total Revenue Formula

TR = P * Q

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Change in total revenue when Elastic

TR decrease when Price increases

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Change in total revenue when inelastic

TR increases when Price decreases

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Change in total revenue when Unit elastic

No changes when Price changes

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Price Elasticity of Supply

Es = % change in quantity supplied / % change in price

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When is supply more elastic (LR / SR)

Long run becuase firms can adjust

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Cross Price Elasticity fo Demand Formula

Exy = % change in Qd of good X/ % change in price of Good y

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Cross price elasticity: Exy > 0

Substitutes

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Cross price elasticity: Exy < 0

Complements

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Cross price elasticity: Exy = 0

unrelated

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Income Elasticity of Demand Formula

Ei = % change in Quantity demanded/% change in income

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Income Elasticity of Demand: Ei > 0

Normal Good

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Income Elasticity of Demand: Ei < 0

Inferior good

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Income Elasticity of Demand: Ei > 1

Luxury Good

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Income Elasticity of Demand: 0 < Ei < 1

Necessity

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Consumer Surplus

The difference between what consumers are willing to pay and what they actually pay.

Area under demand and above price

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Producer Surplus

The difference between what sellers receive and the minimum price they were willing to accept.

Above Supply and below price

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Total Surplus

CS + PS

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When is a market efficient

when TS is maximized

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Allocative Efficiency

MB = MC

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Dead weight loss

total surplus lost by producing too much/too little

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Price Ceiling

Only binding if it is below Equilibrium price

creates a shortage

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Price Floor

Only binding if it is above equilibrium price

creates an excess

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Per unit ta & Surplus

Whichever side (consumer/producer) is more inelastic pays more of the tax burden.
if Qd is perfectly elastic, producers pay all. if Qd is perfectly inelastic, consumers pay all.

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Government Revenue on a graph

Left of the Dwl. rectangle between CS and PS

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The price above which firms can incur economic profit

minATC

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Shut down when

P < AVC

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Productive Efficiency

P = minATC

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Total profit maximization

TP = TR - TC. maximized when MR = MC

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Total Revenue Maximization

TR = P * Q, maximized when MR = 0

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Total surplus maximization

TS = CS + PS
maximized when P = MC

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Monopolistic competition Price & ATC

P = ATC (not minATC)

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Hiring rule for Labor

hire more while MRP >= Wage

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Source of Income Inequality

Ability, Human Capital, Discrimination, preferencess, market power and luckGini

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Gini Ratio

Area between Income equality and the lorzne curve / total area

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Market failure

when its not allocative efficient. P ≠ MC

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Hiring in monopsony

MC = MRP

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Hiring in Perfectly Competitive Labor Market

D = S aka MRP = MFC = wage

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Dead weight loss triangle points at?

socially optimal

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Price of public goods

P = MC = 0