ECOMMERCE

3. ________ is an example of e-business. \n A) Amazon's inventory control system \n B) The Amazon.com website \n C) An Amazon mobile app \n D) Amazon's Pinterest page

A

4. Which of the following terms is synonymous with e-commerce? \n A) e-business \n B) digital commerce \n C) the Internet \n D) the Web

B

Which of the following is an example of e-business?

A) Amazon's inventory control system \n B) the Amazon.com Web site \n C) an Amazon mobile app \n D) Amazon's Pinterest page

A

Which of the following terms can be considered synonymous with the term e-commerce?

A) e-business \n B) digital commerce \n C) the Internet \n D) the Web

**B**

58. All of the following are examples of Web 2.0 sites and applications except: \n A) photo-sharing sites. \n B) blogs. \n C) wikis. \n D) auction sites.

D

All of the following are examples of Web 2.0 sites and applications except:

A) photo-sharing sites. \n B) blogs. \n C) wikis. \n D) auction sites.

D

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

A) a nearly perfect information marketspace. \n B) friction-free commerce. \n C) disintermediation. \n D) fast follower advantage.

D

31. Which of the following is a physical place you visit to conduct business? \n A) marketspace \n B) marketplace \n C) social network \n D) the Internet

B

60. All of the following were visions expressed during the early years of e-commerce except: \n A) a nearly perfect information marketspace. \n B) friction-free commerce. \n C) disintermediation. \n D) fast follower advantage.

D

Which of the following is a physical place you visit in order to transact?

A) marketspace \n B) marketplace \n C) social network \n D) the Internet

B

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

A) a nearly perfect information marketspace. \n B) friction-free commerce. \n C) disintermediation. \n D) fast follower advantage.

D

Which of the following features of e-commerce technology changes industry structure by lowering barriers to entry but greatly expands the market at the same time?

A) global reach \n B) richness \n C) interactivity \n D) personalization

A

21. Which of the following is not a unique feature of e-commerce technology? \n A) interactivity \n B) social technology \n C) information asymmetry \n D) richness

C

26. Which of the following features of e-commerce technology is related to the concept of network externalities? \n A) richness \n B) interactivity \n C) universal standards \n D) information density

C

28. Interactivity in the context of e-commerce provides which of the following functionalities? \n A) the ability to physically touch and manipulate a product \n B) complexity and content of a message \n C) the ability of consumers to create and distribute content \n D) the enabling of two-way communication between consumer and merchant

D

32. The total number of users or customers an e-commerce business can obtain is called: \n A) ubiquity. \n B) interactivity. \n C) reach. \n D) information density.

C

33. Which of the following refers to the complexity and content of a message? \n A) richness \n B) reach \n C) information density \n D) interactivity

A

Which of the following is not a unique feature of e-commerce technology?

A) interactivity \n B) social technology \n C) information asymmetry \n D) richness

C

Which of the following features of e-commerce technology is related to the concept of network externalities?

A) richness \n B) interactivity \n C) universal standards \n D) information density

C

Interactivity in the context of e-commerce provides which of the following functionalities?

A) the ability to physically touch and manipulate a product \n B) complexity and content of a message \n C) the ability of consumers to create and distribute content \n D) the enabling of two-way communication between consumer and merchant

D

The total number of users or customers an e-commerce business can obtain is a measure of which of the following?

A) ubiquity \n B) interactivity \n C) reach \n D) information density

C

Which of the following refers to the complexity and content of a message?

A) richness \n B) reach \n C) information density \n D) interactivity

A

22. Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text? \n A) richness \n B) ubiquity \n C) information density \n D) personalization

A

23. Which of the following features of e-commerce technology allows users to participate in the creation of online content? \n A) ubiquity \n B) global reach \n C) information density \n D) social technology

D

26. Which of the following features of e-commerce technology is related to the concept of network externalities? \n A) richness \n B) interactivity \n C) universal standards \n D) information density

C

32. The total number of users or customers an e-commerce business can obtain is called: \n A) ubiquity. \n B) interactivity. \n C) reach. \n D) information density.

C

33. Which of the following refers to the complexity and content of a message? \n A) richness \n B) reach \n C) information density \n D) interactivity

A

34. E-commerce is available just about everywhere and anytime. This is known as ________. \n A) richness \n B) information density \n C) ubiquity \n D) reach

C

Which of the following features of e-commerce technology enables merchants to market and sell "complex" goods and services to consumers via marketing messages that can integrate video, audio, and text?

A) richness \n B) ubiquity \n C) information density \n D) personalization

A

Which of the following features of e-commerce technology allows users to participate in the creation of online content?

A) ubiquity \n B) global reach \n C) information density \n D) social technology

D

E-commerce is available just about everywhere and anytime. This is known as ________.

A) richness \n B) information density \n C) ubiquity \n D) reach

C

A ________ is a networked business ecosystem that coordinates a firm's suppliers, distributors, and delivery firms with its own production needs using an Internet-based supply chain management system.

A) value chain \n B) value system \n C) value web \n D) business strategy

C

2. E-commerce can be defined as: \n A) the use of the Internet, the Web, and mobile apps to transact business. \n B) the use of any Internet technologies in a firm's daily activities. \n C) the digital enablement of transactions and processes within an organization. \n D) any digitally enabled transactions among individuals and organizations.

A

\n Which of the following terms is synonymous with e-commerce? \n A) e-business \n B) digital commerce \n C) the Internet \n D) the Web

B

7. In 2016, almost ________ of Americans who access the Internet use a mobile device at least some of the time. \n A) 63% \n B) 73% \n C) 83% \n D) 93%

D

All of the following are major social trends in e-commerce in 2016-2017 except for: \n A) concerns about the flood of temporary, low paying jobs without benefits being generated by on-demand service companies. \n B) the continuing conflict over copyright management and control. \n C) the refusal of online retailers to accept taxation of Internet sales. Online retails ARE accepting the taxation of internet sales \n D) the growth of government surveillance of Internet communications

C

12. Which of the following statements about the Web is not true? \n A) The Web is the technology upon which the Internet is based. \n B) The Web was the original "killer app." \n C) The Web provides access to pages written in HyperText Markup Language. \n D) The Web is both a communications infrastructure and an information storage system

A

13. In 2016, there were more than ________ Internet hosts. \n A) 1 million \n B) 10 million \n C) 100 million \n D) 1 billion

D

14. Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular? \n A) e-commerce \n B) The Web \n C) social networks \n D) mobile apps

B

31. Which of the following is a physical place you visit to conduct business? \n A) marketspace \n B) marketplace \n C) social network \n D) the Internet

B

63. The early years of e-commerce are considered: \n A) the most promising time in history for the successful implementation of first mover advantages. \n B) an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted. \n C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year. \n D) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.

C

84. Which of the following statements is not true? \n A) No one academic perspective dominates research about e-commerce. \n B) Economists take a purely technical approach to e-commerce. \n C) There are two primary approaches to e-commerce: behavioral and technical. \n D) Management scientists are interested in e-commerce as an opportunity to study how business firms can exploit the Internet to achieve more efficient business operations.

B

The term stateless refers to the fact that:

A) no one government entity controls the Internet. \n B) the server does not have to maintain an ongoing dedicated interaction with the client computer. \n C) system performance degrades as more simultaneous users require service. \n D) Web servers may maintain multiple instances of server software to handle requests.

B

E-commerce can be defined as:

A) the use of the Internet, the Web, and mobile apps to transact business. \n B) the use of any Internet technologies in a firm's daily activities. \n C) the digital enablement of transactions and processes within an organization. \n D) any digitally enabled transactions among individuals and organizations.

A

Which of the following terms can be considered synonymous with the term e-commerce?

A) e-business \n B) digital commerce \n C) the Internet \n D) the Web

B

Which of the following is a physical place you visit in order to transact?

A) marketspace \n B) marketplace \n C) social network \n D) the Internet

B

In 2015, roughly ________ million people in the United States accessed the Internet via tablets.

A) 59 \n B) 94 \n C) 159 \n D) 194

C

All of the following are major social trends in e-commerce in 2015-2016 except for:

A) concerns about the flood of temporary, poorly paid jobs without benefits being generated by on-demand service companies. \n B) the continuing conflict over copyright management and control. \n C) the refusal of online retailers to accept taxation of Internet sales. \n D) the growth of government surveillance of Internet communications.

C

Which of the following statements about the Web is not true?

A) The Web is the technology upon which the Internet is based. \n B) The Web was the original "killer app." \n C) The Web provides access to pages written in HyperText Markup Language. \n D) The Web is both a communications infrastructure and an information storage system.

A

In 2015, there were an estimated ________ Internet hosts.

A) 1 million \n B) 10 million \n C) 100 million \n D) 1 billion

D

Which of the following was the original "killer app" that made the Internet commercially interesting and extraordinarily popular?

A) e-commerce \n B) The World Wide Web \n C) social networks \n D) mobile apps

B

The early years of e-commerce are considered:

A) the most promising time in history for the successful implementation of first mover advantages. \n B) an economist's dream come true, where for a brief time consumers had access to all relevant market information and transaction costs plummeted. \n C) a stunning technological success as the Internet and the Web increased from a few thousand to billions of e-commerce transactions per year. \n D) a dramatic business success as 85% of dot-coms formed since 1995 became flourishing businesses.

C

If you wished to leverage the ubiquitous nature of the Web to differentiate your product, you would:

A) enable individual customization of the product by consumers. \n B) implement a strategy of commoditization. \n C) adopt a strategy of cost competition. \n D) develop a scope strategy to compete within a narrower market segment.

A

27. Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web? \n A) Marketing messages had little richness. \n B) The smaller the audience reached, the less rich the message. \n C) The larger the audience reached, the less rich the message. \n D) Richness was unrelated to reach.

C

53. Which of the following describes the basic web policy of large firms during the Invention period? \n A) Integrate social networks and the mobile platform with website marketing. \n B) Emphasize the necessity of the Web to generate profits. \n C) Use the Web to sell complex goods and services online. \n D) Maintain a basic, static website depicting the firm's brand.

D

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web?

A) Marketing messages had little richness. \n B) The smaller the audience reached, the less rich the message. \n C) The larger the audience reached, the less rich the message. \n D) Richness was unrelated to reach.

C

Which of the following describes the basic Web policy of large firms during the Invention period?

A) Integrate social networks and the mobile platform with Web site marketing. \n B) Emphasize the necessity for the Web to generate profits. \n C) Use the Web to sell complex goods and services online. \n D) Maintain a basic, static Web site depicting the firm's brand.

D

15. Mobile Web apps are typically built using HTML5 and Java.

TRUE

57. Which of the following is a characteristic of e-commerce during the Invention period? \n A) mobile technology \n B) earnings and profit emphasis \n C) disintermediation \n D) extensive government surveillance

C

60. All of the following were visions expressed during the early years of e-commerce except: \n A) a nearly perfect information marketspace. \n B) friction-free commerce. \n C) disintermediation. \n D) fast follower advantage.

D

71. Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers? \n A) network effect \n B) disintermediation \n C) friction-free commerce \n D) first mover advantage

B

Which of the following is a characteristic of e-commerce during the Invention period?

A) mobile technology \n B) earnings and profit emphasis \n C) disintermediation \n D) extensive government surveillance

C

All of the following were visions of e-commerce expressed during the early years of e-commerce except:

A) a nearly perfect information marketspace. \n B) friction-free commerce. \n C) disintermediation. \n D) fast follower advantage.

D

Which of the following refers to the displacement of market middlemen and the creation of a new direct relationship between producers and consumers?

A) network effect \n B) disintermediation \n C) friction-free commerce \n D) first mover advantage

B

26. Which of the following features of e-commerce technology is related to the concept of network externalities? \n A) richness \n B) interactivity \n C) universal standards \n D) information density

C

________ and ________ are typically the most easily identifiable aspects of a company's business model.

A) Market strategy; market opportunity \n B) Value proposition; revenue model \n C) Value proposition; competitive environment \n D) Revenue model; market strategy

B

Which element of the business model addresses what a firm provides that other firms do not and cannot?

A) revenue model \n B) competitive advantage \n C) market strategy \n D) value proposition

D

Which element of the business model refers to the presence of substitute products in the market?

A) value proposition \n B) competitive environment \n C) competitive advantage \n D) market strategy

B

Which of the following is not a variation of the e-tailer business model?

A) bricks-and-clicks \n B) virtual merchant \n C) market creator \n D) manufacturer-direct

C

Which of the following is not an example of the bricks-and-clicks e-tailing business model?

A) Walmart \n B) Sears \n C) Bluefly \n D) Staples

C

Which of the following was not able to successfully implement a freemium business model?

A) Pandora \n B) Dropbox \n C) LinkedIn \n D) Ning

D

Which of the following gives a business model the most credibility with outside investors?

A) the firm's management team \n B) the firm's value proposition \n C) the firm's market opportunity \n D) the firm's market strategy

A

Which of the following statements about Foursquare is not true?

A) Foursquare combines a social network business model with location-based technology. \n B) Foursquare began operating without a revenue model. \n C) Foursquare's business model faces significant intellectual property concerns. \n D) Foursquare has been able to command a high valuation from venture capital investors despite unimpressive revenue and profits.

C

Which of the following is another name for a revenue model?

A) business model \n B) business strategy \n C) financial model \n D) financial statements

C

The business model of e-tailers is quite similar to that of:

A) e-distributors. \n B) transaction brokers. \n C) exchanges. \n D) service providers.

A

eBay uses all of the following business models except:

A) B2C market creator. \n B) C2C market creator. \n C) content provider. \n D) e-commerce infrastructure provider.

C

All of the following are business models employed in the online music industry except:

A) subscription. \n B) peer-to-peer streaming. \n C) download-and-own. \n D) cloud streaming

B

The financial services, travel services, and job placement services industries typically use the ________ business model.

A) community provider \n B) transaction broker \n C) market creator \n D) e-tailer

B

In the ________ business model, a Web-based business builds a digital environment in which buyers and sellers can meet, display products, search for products, and establish prices.

A) market creator \n B) community provider \n C) e-tailer \n D) portal

A

All of the following are examples of business-to-business (B2B) business models except:

A) e-distributors. \n B) e-procurement. \n C) exchanges. \n D) e-tailers.

D

Innovative entrepreneurs and their business firms that destroy existing business models are referred to as ________.

A) crowdfunders \n B) venture capitalists \n C) disruptors \n D) angel investors

C

A ________ specifically details how you plan to find customers and to sell your product.

A) sales analysis \n B) business plan \n C) competitive strategy \n D) market strategy

D

What are the two most important management challenges in building a successful e-commerce presence?

A) developing a clear understanding of business objectives and knowing how to choose the right technology to achieve those objectives \n B) having an accurate understanding of your business environment and an achievable business plan \n C) building a team with the right skill sets and closely managing the development process \n D) identifying the key components of your business plan and selecting the right software, hardware, and infrastructure for your site

A

Which of the following are Amazon's primary value propositions?

A) personalization and customization \n B) selection and convenience \n C) reduction of price discovery cost \n D) management of product delivery

B

\n A firm's ________ describes how a firm will produce a superior return on invested capital.

A) value proposition \n B) revenue model \n C) market strategy \n D) competitive advantage

B

The basic value proposition of community providers is:

A) they offer a fast, convenient one-stop site where users can focus on their most important concerns and interests. \n B) they offer consumers valuable, convenient, time-saving, and low cost alternatives to traditional service providers. \n C) they create a digital electronic environment for buyers and sellers to meet, agree on a price, and transact. \n D) they increase customers' productivity by helping them get things done faster and more cheaply.

A

All of the following are using a subscription revenue model for music except:

A) Spotify. \n B) Scribd. \n C) Rhapsody. \n D) Pandora.

B

Which of the following is an example of the subscription revenue model?

A) eHarmony \n B) eBay \n C) E\*Trade \n D) Twitter

A

Stickiness is an important attribute for which of the following revenue models?

A) advertising revenue model \n B) subscription revenue model \n C) transaction fee revenue model \n D) sales revenue model

A

Which of the following companies uses a transaction fee revenue model?

A) Yahoo \n B) E\*Trade \n C) Twitter \n D) Sears

B

Which of the following is an example of the affiliate revenue model?

A) Scribd \n B) eBay \n C) L.L. Bean \n D) MyPoints

D

Which of the following involves a company giving away a certain level of product or services without charge, but then charging a fee for premium levels of the product or service?

A) advertising revenue model \n B) subscription revenue model \n C) freemium strategy \n D) transaction fee revenue model

C

All of the following use an advertising revenue model except:

A) Twitter. \n B) Yahoo. \n C) Google. \n D) Amazon.

D

\n What is the primary revenue model for an e-distributor?

A) sales \n B) transaction fee \n C) advertising \n D) subscription

A

Organizations that typically provide an array of services to start-up companies along with a small amount of funding are referred to as:

A) angel investors. \n B) crowdfunders. \n C) incubators. \n D) venture capital investors.

C

Which type of investor typically becomes interested in a start-up company after it has begun generating revenue?

A) incubators \n B) angel investors \n C) crowdfunders \n D) venture capital investors

D

SaaS and PaaS providers can typically provide services at lower costs through scale economies.

TRUE

Which of the following may offer its customers value chain management software?

A) e-distributors \n B) e-procurement companies \n C) exchanges \n D) community providers

B

Which of the following is not a primary activity in a firm value chain?

A) outbound logistics \n B) finance/accounting \n C) operations \n D) after-sales service

B

80. Which business application is associated with the technological development of local area networks and client/server computing? \n A) transaction automation (e.g., payroll) \n B) desktop automation (e.g., word processing) \n C) industrial system automation (e.g., supply chain management) \n D) workgroup automation (e.g., document sharing)

D